RED BULL AND IT’S MARKETING STRATEGY

RED BULL STARTED IT’S FIRST FOREIGN MARKET IN 1992

TODAY RED BULL SELLS 4 BILLION CANS OF ENERGY DRINKS EVERY YEAR

RED BULL’S MARKETING COMMUNICATION MIX INCLUDES

LIMITLESS SPONSORING OF

EVENTS, SPORTS AND EXPERENCES LIMITED TRADITIONAL

ADVERTISING

RED BULL GIVES YOU WINGS

FLUGTAG

SOAP BOX RACE

FOOTBALL

F 1 RACING

ADVANTAGES OF REDBULL’S MARKETING STRATEGY

ENGAGING

RELEVANT

A WELL CHOSEN EVENT OR EXPERIENCE CAN BE SEEN AS HIGHLY RELEVANCE

ENGAGING EVENTS AND EXPERIENCE ARE MORE ACTIVELY ENGAGING TO OTHERS

IMPLICIT

DISADVANTAGES OF RED BULL’S MARKETING STARTEGY

LOW SCOPE FOR PERSONAL INTERACTIONS

EFFECTIVE ONLY IN INITIAL STAGES OF PRODUCT LIFE-CYCLE

PERSONAL INTERACTION

LACK OF INTERCTION BETWEEN MARKETERS AND CONSUMERS

PRODUCT LIFE CYCLE

MINIMAL INFLUENCE IN LATER STAGES OF PRODUCT LIFE CYCLE

RISKS FACED BY RED BULL

A BASKETBALL PLAYER DIED DRINKING RED BULL, THIS LET THE FIRM INTO TROUBLES.

SUMMARY

DISCLAIMAR

Created by S.Pavan Krishna, IIT Madras, During a marketing management internship by Prof.Sameer Mathur, IIM Lucknow.