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Red Bull: Instagram Your Inspiration
social we are
Red Bull is famed for its public image as well as the originality and creativity of its marketing campaigns
social we are
To launch its new red, blue and silver Red Bull Editions varieties, the brand needed a social campaign that people would naturally
want to get involved in, not just a run-of-the-mill competition
So we created a collaborative, visually-led social campaign: ‘Instagram your Inspiration’
We centered the campaign around the distinct colour of each new Editions can, asking the public to submit
content that inspired them using one of three hashtags
#rededitionplease #silvereditionplease #blueeditionplease
social we are
@Mikekus @finn @naomiatkinson
@Mikekus @naomiatkinson @finn
To boost the reach of the campaign we enlisted three highly influential photographers to create
their own inspirational content
social we are
The best content was displayed in Red Bull’s Instagram gallery
Everyone who submitted a photo received a free can of Red Bull editions, driving further awareness of the new flavours
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The campaign had over 3,000 submissions
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We used this user generated content to produce billboards in London, Manchester, Glasgow, Birmingham and Sheffield
#InstagramYourInspiration reached over 16 million people
using only mobile and social channels
And Red Bull was hailed as an Innovator