CREATIVE AT A LIGHTNING PACEK E Y F I N D I N G S

Melody YanMarketing, Thunder

makethunder.com

Can creative keep up withprogrammatic advertising?

For 79% ofmarketers, thecreative messagehas a “strongimpact” on acampaign’sperformance

62% of respondentsare currently

creating multipleversions of ads with

80% of brandsalready doing so

55% say that not having enoughtime is preventing them from

testing and/or customizing theircreative display ads

27% of brands say thebiggest obstacle toachieving ideal displayad creatives is the lackof talent

For 31% agencies, it’sinsufficient budget, andfor 44% of publishers,it’s client resistance

C R E A T I V EM A N A G E M E N T

P L A T F O R M S

Build faster

Create versions

Improve performance

C R E A T I V E A T AL I G H T N I N G P A C E

By combining robust programmatictargeting data and immediatedelivery, today’s marketers can reachthe right audience more quickly thanever before.

But in this always-on, instant-deliveryworld, can creative keep up?

Download this industry study for thefull report.

Thunder Creative Management Platform enables publishers, agencies andadvertisers to match display ad creative executions to the increasing varietyof targeting segments and ad formats.

Learn more about Thunder at: www.makethunder.com

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