Retail, cannibalism and harmony: self destroying retail concept

Retail, Cannibalism

and Harmonyself destroying retail concept

Symptoms that retailers complain

decreasing number of customers for separate categories of goods - slowly or faster moving to the Internet

Even appearing groups fighting with retail networks

Symptoms that retailers complain

loyalty to a particular retail chain is strongly dropping

Customers complaints

a lot of time takes to go for daily shopping in a large store


in a large store it is very difficult to navigate and difficult to understand what products are located where, it looks like you have fallen into the maze


buyer often cannot find their favorite (from retail perspective - a niche item) product, the same place where it was last time

Customers complaints on strollers

Strollers often get stuck in the traffic jam

Customer has to always keep a watch on the cart, because it has personal items but then it is not very comfortable to do shopping

One of the stroller wheals quite often goes the other way


the intense gamma that plays in the eyes very frequently leads to headaches


quite often racks are uncomfortable in choosing the desired goods or are badly arranged


to navigate in a large store feels like walking in the woods looking for mushrooms


distances between the shop shelves with the necessary goods are very large


recreation areas and even toilets are difficult to find

* The toilet is in the “Spartacus” stadium

(translation from Russian)


I cannot take a child with me, because every time, my kid gets hysterical because everything he sees he wants


If a customer has an idea, task or plan associated with any product group - he cannot get an advice - shop worker knows nothing

Faith of (in) Marketing

Professionals

The longer the buyer will wander, the more impulsive he will be in his shopping

BreadMilk

Meat

The customer must walk the longest track possible and therefore its required to create as many obstacles as

possible

To fight the will of the parents the shops have to set up items for kids in such places that they would definitely

see them

A problem for a customer is also a problem for the store employee

If the goods are often rearranged accordingly to the marketing specialist’s desires, it is difficult for the store worker to create new skills (create the

routes, remember where is what and so on) as it happens even the store level employees often do not know what is where and thus cannot help the

customer…

A problem for a customer is also a problem for the store employee

few examples for your reflection: а) to notice the need and quickly

replenish the goods will be difficult b) the rapid assembly of goods for

online order will not be so fast

Customer segmentation in a new way

1.Likes shopping process (to stroll and to search)

2.Dislikes searching and shopping, goes with a list that wife gave

3.No time even though customer loves to go shopping

4.No time and dislikes shopping

5.Wants attention and interaction

6.Children are like an additional "burden"

7."Professional - amateur”

8.??

A Shop without soul – a graveyard

of products

*Lost Love Store(translation from Russian)

A MODERN HOUSE IS CONSTRUCTED BASED ON THE SEWAGE FLOW, BUT VERY RARELY IT IS BASED ON

PERSONAL FLOW OF LIFE

WHICH IS MORE IMPORTANT - THE CONSTRUCTION OR LIVING COMFORT?

MODERN SHOPS ALWAYS TAKE INTO ACCOUNT THE MERCHANDISING, BUT RARELY DO THEY CONSIDER

HUMAN NEEDS

WHAT IS MORE IMPORTANT – CUSTOMER CONVENIENCE OR MARKETING IDEAS ON BUYER MANIPULATION?

Legerdemain on Merchandisingfor suppliers and

sellers

It has always focused on the main purpose - functionality! This is a cornerstone of the development for communication.

Architecture of Nature is very effective!

Inner relationships architecture - Organic Architecture

relationship can be developed by mutual agreement or by one-sided violence. Compulsion consequence - we lose people…

Will this landscape attract many people?

Which trunk will you choose to take a nap in the afternoon?

The Quality depends on mutual relations and their forethought!

"past" stores characteristics are that that there is no organic connection between man and space!

A man does not feel comfortable;

High-wall shelves adversely affects mental health;

Space - disorientates!

Example of Japanese bionic

In This shopping center exist not only shops and shelves!

The main thing - to find is the correlation BETWEEN HUMAN features and SPACE!

MATERIALS and décor are not so important

the most important - FUNCTIONALITY!

It is important - find INTERRELATION between future life and the shape of space - and in that lies ORGANIC principles!

ARCHITECTURE of INTERRELATIONS and Organic architecture

What kind of an award will receive the guy who will first design the

ORGANIC store?

ExampleOrganic and mechanical

ExampleOrganic and mechanical

Hats level sales

sales

sales

sales

Eye level

Hand level

Foot level

• Buyer received service PROCESS

• Buyer and shop staff NEEDS and ergonomics

• SURROUNDINGS (surrounding nature, architecture, traditions)

Organic shop - a space designed after taking in to account interrelationship: :

EQUIPMENT - evaluates ergonomics, human psychology, helps to focus, creates Store

QUALITY

Shelves form must connect the human body with the goods and store shelves

Shelves ends can serve as "shopping motorways”

Important for the human visual features. If the buyer stands on the rack over one meter in front of him and looks, it sees only the shelf sector 2.5 m width at eye level and slightly above.

STRUCTURE is developed from real life processes - coupled with the movement friendliness (customer and employee).

Must take in to account process intensity in time

Person’s movement very rarely happens in a straight line, it is not common for a man.

Modern shops structure can speed up the metabolic process (commodity - money)

Expected result:

1. Product turnover growth;

2. More effective utilization of shop areas, a minimum of 35%;

3. Create a comfortable QUALITY Area which customers want to visit.

Juice reaches every leaf cell, bringing water and minerals, and takes photosynthetic material.

Money - the blood of society in which one of the fundamental laws of EVOLUTION.

Harmonious solutions are based on five whales

1.People needs - Blood

2.Product flow - feeding material

3.Organic architecture principles - the Backbone

4.Marketing - Nerves

5.IT - Brain

If one center prevails over the other - appears disharmony

One of the rowers can row with double force, but not synchronically with others, then such efforts will only upset the boat to swim right instead towards the finish

T. Ohno Toyota

The cost-benefit calculation - Space

after installing an organic structure (backbone) 35% better utilization of space and shelves are achieved, which means that it is possible to provide a more diversified and easier viewing range for the customer

The cost-benefit calculation - Work

after installing organic structure and combined with IT can facilitate the addition of goods replenishment timeliness and speed, because every place has its address. The same employee's work may become about 35% more effective

it can help the buyer to facilitate product search and shopping speed

The cost-benefit calculation - excess and losses

the introduction of organic structure combined with IT can facilitate easier trade flows. You can know exactly what time expired particular product and to collect and analyze the reasons

this may reduce about 35% missed sales, as well as reduce surplus of the goods

The cost-benefit calculation - Loyalty

introducing organic structure and those of fast slow shelves/tracks and so on that fulfill the needs of the people, can increase customer loyalty by at least 35%

The harmonized solution can only exist when synchronizing all 5 energetic centers

1.People needs - Blood +

2.Product flow - feeding material +

3.Organic architecture principles - the Backbone +

4.Marketing - Nerves +

5.IT - Brain = $$$$$

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