Embed Size (px)
Citation preview
Key stats for 2016
RETURN ON INVESTMENT AND DRIVING SALES WITH EXPERIENTIAL
Getting a tangible return on your experiential investment is crucial for every brand
Find out whatrsquos influencing ROI with these key stats
Source Bing search trends
Engaged consumers buy 90 more frequently spend 60 more per transaction and are 5x more likely to indicate a brand is the only one they would purchase in the future
Source Rosetta
Source ApadmiSource EventTrack 2015 Executive Summary Event Marketing Institute
of consumers purchase the product or service promoted at the event or visit
65
Source Pew Research CenterSource Center for Exhibition Industry Research
of brands realise an ROI of between 31 to 51 at an experiential event
48
Source EventTrack 2015 Executive Summary Event Marketing Institute
of brands say they will execute more event and experiential programs this year compared to last year
79
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of consumers have purchased the product or service after the event at a later date
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of event and experience participants that purchase the product or service then become a regular customer
70
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
is the age range most likely to buy on-site
25-35
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source 2015 Global Digital Marketing Report from Razorfish
of consumers said that live events are more effective than TV commercials
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Getting a tangible return on your experiential investment is crucial for every brand
Find out whatrsquos influencing ROI with these key stats
Source Bing search trends
Engaged consumers buy 90 more frequently spend 60 more per transaction and are 5x more likely to indicate a brand is the only one they would purchase in the future
Source Rosetta
Source ApadmiSource EventTrack 2015 Executive Summary Event Marketing Institute
of consumers purchase the product or service promoted at the event or visit
65
Source Pew Research CenterSource Center for Exhibition Industry Research
of brands realise an ROI of between 31 to 51 at an experiential event
48
Source EventTrack 2015 Executive Summary Event Marketing Institute
of brands say they will execute more event and experiential programs this year compared to last year
79
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of consumers have purchased the product or service after the event at a later date
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of event and experience participants that purchase the product or service then become a regular customer
70
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
is the age range most likely to buy on-site
25-35
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source 2015 Global Digital Marketing Report from Razorfish
of consumers said that live events are more effective than TV commercials
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Bing search trends
Engaged consumers buy 90 more frequently spend 60 more per transaction and are 5x more likely to indicate a brand is the only one they would purchase in the future
Source Rosetta
Source ApadmiSource EventTrack 2015 Executive Summary Event Marketing Institute
of consumers purchase the product or service promoted at the event or visit
65
Source Pew Research CenterSource Center for Exhibition Industry Research
of brands realise an ROI of between 31 to 51 at an experiential event
48
Source EventTrack 2015 Executive Summary Event Marketing Institute
of brands say they will execute more event and experiential programs this year compared to last year
79
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of consumers have purchased the product or service after the event at a later date
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of event and experience participants that purchase the product or service then become a regular customer
70
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
is the age range most likely to buy on-site
25-35
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source 2015 Global Digital Marketing Report from Razorfish
of consumers said that live events are more effective than TV commercials
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source ApadmiSource EventTrack 2015 Executive Summary Event Marketing Institute
of consumers purchase the product or service promoted at the event or visit
65
Source Pew Research CenterSource Center for Exhibition Industry Research
of brands realise an ROI of between 31 to 51 at an experiential event
48
Source EventTrack 2015 Executive Summary Event Marketing Institute
of brands say they will execute more event and experiential programs this year compared to last year
79
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of consumers have purchased the product or service after the event at a later date
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of event and experience participants that purchase the product or service then become a regular customer
70
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
is the age range most likely to buy on-site
25-35
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source 2015 Global Digital Marketing Report from Razorfish
of consumers said that live events are more effective than TV commercials
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Pew Research CenterSource Center for Exhibition Industry Research
of brands realise an ROI of between 31 to 51 at an experiential event
48
Source EventTrack 2015 Executive Summary Event Marketing Institute
of brands say they will execute more event and experiential programs this year compared to last year
79
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of consumers have purchased the product or service after the event at a later date
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of event and experience participants that purchase the product or service then become a regular customer
70
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
is the age range most likely to buy on-site
25-35
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source 2015 Global Digital Marketing Report from Razorfish
of consumers said that live events are more effective than TV commercials
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
of brands say they will execute more event and experiential programs this year compared to last year
79
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of consumers have purchased the product or service after the event at a later date
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of event and experience participants that purchase the product or service then become a regular customer
70
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
is the age range most likely to buy on-site
25-35
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source 2015 Global Digital Marketing Report from Razorfish
of consumers said that live events are more effective than TV commercials
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Leaderswest Digital Marketing Journal
of consumers have purchased the product or service after the event at a later date
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Leaderswest Digital Marketing Journal
of event and experience participants that purchase the product or service then become a regular customer
70
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
is the age range most likely to buy on-site
25-35
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source 2015 Global Digital Marketing Report from Razorfish
of consumers said that live events are more effective than TV commercials
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Leaderswest Digital Marketing Journal
of event and experience participants that purchase the product or service then become a regular customer
70
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source Nielsen
is the age range most likely to buy on-site
25-35
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source 2015 Global Digital Marketing Report from Razorfish
of consumers said that live events are more effective than TV commercials
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Nielsen
is the age range most likely to buy on-site
25-35
Source EventTrack 2015 Executive Summary Event Marketing Institute
Source 2015 Global Digital Marketing Report from Razorfish
of consumers said that live events are more effective than TV commercials
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source 2015 Global Digital Marketing Report from Razorfish
of consumers said that live events are more effective than TV commercials
87
Source EventTrack 2015 Executive Summary Event Marketing Institute
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
of event professionals said that their adoption of mobile event apps has produced a positive return on investment
Source State of Mobile Event Technology GuideBook
91
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
Source Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders believe customer experience is a better way to build brand performance than communications
81
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
increase recorded in experiential activations in 2014
54
Source Pearlfinders Gobal Index 2015 report
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
BEcause is an experiential marketing agency dedicated to building brand love
22 Upper Ground London SE1 9PD
becausexmcom
e infobecausexmcom h +44 (0) 20 3371 3337
