RTB: The Solution to Omnichannel

Consumers & Campaigns

By George Frangakis, Managing Director, ForestView

49% Annual Growth

More daily

transactions than

NYSE & NASDAQ

combined

One in five display

ad dollars went to

RTB in 2013

Western european

market growing:

$381m in 2012

$3.3 billion in 2017

28% of worldwide

online ad spending

by 2017

Multi sourced data

signals

Real Time Bidding Programmatic

Data +

Unlock targeting and optimization

decisions

"an integrated sales experience with

information-rich experience of online

shopping"

Digital Omnichannel

User Experience Digital Omnichannel

Campaigns

Email Social

Display

Affiliate Mobile

Search Retargeting

Cro

ss C

hanne

l C

am

paig

ns

CRM

Multi

Channel

User Data

Collection

Data Filter

Real Time

Buying

Nearly one in five display ad dollars this year to go to RTB

Data Filter

Real Time

Buying

Nearly one in five display ad dollars this year to go to RTB

30% of Digital Advertising is with RTB

more daily transactions than NYSE and

NASDAQ combined

Targeted

Audience

Cluster

Buy Audience, Not Just

Inventory

CONVERSION

OPTIMISATION

OPTIMISATION

Targeting

Creative

Buying

Media Channel Type of ads Placement Positioning

Creative Images

Text Call to Action

Interests Age Groups Demographic Data Dependant

Real Time Bidding Techniques

JAN 2014 CASE STUDY

Display

Search

Social

Retargeting

1st Data Filter

CPA

2nd Data Filter

CPA

-34,61%

-18,73%

+9,84%

-26,55%

+2,21%

-39,15%

-24,38%

-31,65%