Agency Task:To develop creative materials based on the defined brand communication platform

Things to consider:• Dial up the importance of Gold• Fast turn around of production

Brief

Russian Standard Gold Brand Platform

Celebrating Golden Moments

Target Audience. Who are they?

• •Successful male, anxious • to earn money• ••Values good • company & friendship• ••Enjoys and cherishes rare• occasions of festivity and celebration

Core desire:There are such moments in our life which we wish to celebrate and make it especially so that our memories will remain vivid as long as they can.

Brand role:RS Gold represents the special occasion choice the best of the best for such golden moments

Selling idea: Для неповторимых моментов жизни**For the unique moments of the life

Concept I

Golden Moments

What Are The Golden Moments

In Life?

What Are e Golden Moments?

Wedding?

Winning Goal Of Your Favorite Team?

What Are e Golden Moments?

What Are e Golden Moments?

Newborn Rhinoceros?

Let’s Think Wider

To Make THEM To Decide

What The Moment To Be Golden One

And Stay With Them As The Special Thing

To Celebrate The Special Moment,

Whenever The Moment Happens

Open In Case Of Special Moment

KeyVisual

Press Ad

TVC

TVC: Open In Case Of Special Moment

POS

Other POS

• Shelf Wooden Boxes With Key• Special Box In Closet Among Expensive Spirits

Special Box

Special Event

Celebrate A Special Moment – Launch Of RSG

• Celebrity Guests - Friends Of RS• PR

Concept II

Unique moments are the most significant,

vivid and ceremonial.

What can be more ceremonial than presentation of the

award to winner?

In such moment holiday reaches its apogee so it's time

for Russian Standard Gold

Deserve Gold

Key Visual

Press Ad

TVC

POS

Promo

Gift Set

Open In Case Of Precious Moment For The Moments Deserved Gold

Thank You!