DEFINITION

Sales promotion is a marketing activity

that adds to the basic value of the product

or services for a limited period of time

and directly stimulates purchasing by the

target audience.

Types of sales promotion

At level of consumer-called consumer promotion.

E.g.: free gifts, samples, price offs.

• At level of dealers and distribution- called fradle

promotion.

E.g.: free goods, display contests, dealer sales

contests, push money etc.

• At level of sales person-called sales force promotion.

E.g.: sales men’s contests, bonus and sales rallies.

What is PR??

Public relations is the practice of

managing the spread of information

between an individual, may include an

organization or individual gaining

exposure to their audiences using topics

of public interests and news items that do

not require any direct payments.