2. Samsung Electronics Co. Ltd is a South Korean multinational
electronics company. In recent years, the company has diversified
into consumer electronics. Its world's largest manufacturer of
mobile phones since 2011. Samsung Mobiles has a very popular GALAXY
line- up of phones and tablets. 3. Micromax is an Indian consumer
electronics company located in Gurgaon, Haryana, India. Started as
an IT software company in the year 2000 working on embedded
platforms .It entered mobile handset business and by 2010. Micromax
has presence in more than 560 districts through 125,000 retail
outlets in India, with 23 offices across and an international
office in Honk-Kong. 4. SAMSUNG MICROMAX 23% 28% 13% 7% 29% Sales
micromax samsung karbonn nokia other 5. (SAMSUNG) PRODUCT PLACE
PRICE PROMOTION (MICROMAX) PRODUCT PLACE PRICE PROMOTION 6. SAMSUNG
MICROMAX 7. SAMSUNG The Indian mobile handset market posted
revenues of Rs 35,946 crore in FY13, a 14.7 per cent increase from
Rs 31,330 crore in FY12. MICROMAX on March 31, 2013, the Micromax
logged in a record Rs 3,168 crore in sales revenues for the
financial year 2012-13 Rahul sharma threw in a fresh target - Rs
2,000 crore revenues in a quarter, in FY 2013-14. 8.
SAMSUNGMICROMAX Innovation and design; Focus on environment; Low
production costs; Largest share in mobile phones. Provide many
basic functions at much lower costs; Regional languages support;
Dual SIM/Triple SIM phones; Celebrity brand ambassadors. 9.
SAMSUNGMICROMAX Patent infringement Main competitors are also
largest buyers Lack its own OS and software Focus on too many
products Limited market share due to intense competition and less
global presence. User interface for not so tech-savvy consumers
compared to Apple. 10. SAMSUNGMICROMX Growing Indias Smartphone
market. Growing mobile advertising industry. Growing demand for
quality application processors. Growth of tablets market. Obtaining
patents through acquisitions. Low-end phones market has become very
competitive. Cut-throat competition has made Dual- SIM phones being
available. Can be used as simple second phones as well as cheaper
smart phones. 11. SAMSUNGMICROMAX Saturated Smartphone markets in
developed countries. Rapid technological change. Declining margins
on hardware production. Breached patents. Price wars Threat from
low price well known brands Other lower end phones brands 12.
MICROMAX CANVAS KNIGHT SAMSUNG GALAXY S5 13. FOR YOUR PATIENCE AND
TIME.
