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Sandra Camacho - Prepare, Assemble, Hack. (Attributions) MKTFEST 2014

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Page 1: Sandra Camacho - Prepare, Assemble, Hack. (Attributions) MKTFEST 2014
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http://goo.gl/9cjqrx
http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/
http://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/#custom
http://goo.gl/heS4zv
http://www.optimizesmart.com/8-super-awesome-google-analytics-conversions-segments/
http://services.google.com/fh/gumdrop/preview/misc/defshop-case-study-gdn.pdf
http://services.google.com/fh/files/blogs/final_lastminute.com_case_study.pdf
https://www.google.com/analytics/customers/pdfs/home-away.pdf
www.google.com/analytics/customers/pdfs/tech-smith.pdf
https://static.googleusercontent.com/media/www.google.com/en//analytics/customers/pdfs/mass-media.pdf
http://www.google.com/analytics/customers/pdfs/on-the-beach.pdf
http://static.googleusercontent.com/media/www.google.com/en//analytics/customers/pdfs/sellpoints.pdf
http://www.lunametrics.com/blog/2014/03/04/tracking-offline-transactions-universal-analytics
https://developers.google.com/analytics/devguides/collection/protocol/v1/
http://www.whymeasurethat.com/2013/09/26/measure-offline-impact-from-online-effort-with-universal-analytics/
http://cutroni.com/blog/2014/04/10/understanding-cross-device-measurement-and-the-user-id/
https://developers.google.com/analytics/devguides/collection/analyticsjs/user-id
https://www.thinkwithgoogle.com/case-studies/westwing-uses-universal-analytics-to-better-understand-customer-purchase-path.html
http://www.adometry.com/resources/
http://www.adometry.com/media/Success-Story-Big-Box-Retailer.pdf
http://www.adometry.com/media/Success-Story-Ideeli.pdf
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