Sannam's s4 Digital Response

Introducing

Gravytrain

GRAVYTRAIN GROUP © 2015

About Gravytrain Group• Established in 1999• Online Specialists• 25 Employees• Privately Owned By Directors• Based in Teddington, South West

London• Partners not projects


Our Wonderful Clients

Digital marketing entrepreneur and motor

racing enthusiast Kevin Taylor started Gravytrain with Rocco

16 years ago. Since then Gravytrain has dramatically increased in size and ability.

2015 is the year of the Gravy. All aboard!

Kevin Taylor Director & co-founder

Rocco PietosiDirector & fo-founder

Dan WhitehouseHead of Digital

Mark BowmanHead of Web Services

Rocco, originally from Monopoly in Italy, is one of the

founding Directors of Gravytrain. With an eye for

detail and with a strong sales background, Rocco helps to

drive the vision of the company and continues to drive the business forward

together.

Dan has lead digital teams across various disciplines,

markets and verticals for a number of years now winning multiple awards. With a highly

skilled digital team behind him, the sky is the limit of what can be achieved.

Mark’s world class experience in technology allows him to build an agile development

environment within Gravytrain. With over 1,000

web builds under his belt, his experience and expertise is

unparalleled in the digi-sphere.

The Leadership Team

Digital Expertise

Brand Management

Paid SearchOptimisation

Online Public Relations

Embark on your online

journey

The art of emotional

intelligence

Integrate bespoke

technology

Storytelling for the

digital age

Offering a wide range of award winning services from Agile SEO, Magento Web Services, Amazon Cloud Hosting and Programmatic PPC to name a few.

Gravytrain sits at the core of our digital offering and employs 27 full time staff of which half are our web services team and the other half our digital experts.

Included as standard with any proposal.

Digital Expertise

Brand Management



Embark on your online

journey

www.gravytrain.co.uk

Who are we? What do we do?

http://www.baseone.co.uk/

Recently acquired by Gravytrain . Known in the B2B industry for being award winning creative thinkers.

Clients include Google, Experian, Samsung, Trium and many more.

Integrated fully with Gravytrain to offer the perfect digital offering of web services, creative and design as well as digital marketing services all under one roof.

For creative briefs only. No cross over if not.

www.baseone.co.uk

Digital Expertise

Brand Management



The art of emotional

intelligence


http://www.baseone.co.uk/

Clients include Dennis Publishing, GroupM and more.

Archytas Digital is a technology services company that solves digital marketing problems by creating bespoke technology in an agile and adaptive manor.

Most recent project was creating a bespoke set of Javascript Ad Words scripts to solve real-world problems across the entire range of accounts (30+) for Dennis Publishing.

Included in responses if PPC spend is over £100k p/m

www.archytasdigital.co.uk

Digital Expertise

Brand Management

Paid SearchOptimisatio

n


Integrate bespoke

technology


http://www.archytasdigital.co.uk/

Recently inaugurated by Gravytrain

Jam & Spoon PR was created to solve the problem of story telling in the digital age.

Data, technology and content all meet to deliver a truly personalised PR experience.

7 full time staff and counting

Included in any content strategy related responses

www.jamandspoonpr.co.uk

Digital Expertise

Brand Management



Storytelling for the

digital age


http://www.jamandspoonpr.co.uk/

All services from all companies

With nearly 10 agile developers in house, the company processes are constructed from many years of agile working.

Being able to introduce a truly iterative process into every arm of the business of the business allows us to respond to the needs of the project at any given moment.

Rinse and repeat. Continual iteration makes us better at what we do.

Learn. Iterate. Repeat.

Working with you – An agile experience

In the diagram below, our two client leads will act as the people in red. Anything that you, or a colleague need, they will be your primary point of contact. Neither of them are on leave at the same time so there will be at least one point of contact who knows you and your objectives to keep the momentum going even in the absence of a single point of contact. This system allows us to scale and ‘load balance’ our team so we can always serve you at 100%.

Working with you – Personnel

Gravytrain has invested in our own technology framework that will enable us to create completely bespoke, tailored live reporting dashboards.

Be on-demand Be tailored Be transparent Be cost effective

We’re happy to include a bespoke live dashboard that can be accessed from anywhere as added value.

In addition, the relationship between Gravytrain and the client is key so moving forward we will strive to;

Note: Dummy Data used

Working with you – Measuring Visibility

GoMotorTrade [Biddable Social]“Is it possible to reap the benefits of PPC without a budget of thousands of pounds?”

This was the challenge presented to Gravytrain: a fee of just £100 and only 3 weeks to provide a noticeable jump in traffic to a specific article on the GoMotorTrade website.

In less than 1 month Gravytrain were able to use a budget of just £100 to drive a large amount of relevant traffic to the GoMotorTrade website.

Work we are proud of

MotorQuoteDirect [SEO]“How can a once successful online tool get back on the first page of Google?”

The Insurance Group Tool on the MotorQuoteDirect website had once been a huge success, but could Gravytrain help it rank on the 1st page of Google’s SERPs in just a few weeks?

In just 12 weeks Gravytrain saw a huge jump in activity not only for the Insurance Group Tool but the MotorQuoteDirect website as a whole. 1,615 users visited the Insurance Group Page, with 323 completing the form to find their insurance group.

Work we are proud of

Key Objective:Generate additional sales

Secondary Objectives:Increase technical errors on new site so

Reduce ‘toxic’ links from backlink profile to 0 after 1 year

Maintain <10 toxic links within link profile year to yearIncrease Page Speed to

Marketing Objectives

Bespoke Applications

Goog

le A

d W

ords

API Da

shbo

ard

App

API

Ow

n So

ftwar

e e.

g (T

able

au)

Data Sources

We create bespoke technology to respond to clients’ needs based on this workflow (Our internal

framework is called Gravybot!)

Competitor Analysis

Using our bespoke toolset we gather data from various different APIs across the web including SEM Rush and Google AdWords. These tools allow us to do a level of keyword prospecting and then visualisation that no-one else can do.

The following 6 pages show insights from the bespoke set of tools above. The search data is the cumulative total of people searching for core services from within Australia, UK and the USA in India, China or Brazil.

Competitor Analysis

+(Keyword data) (visualisation)

=

(amazing, meaningful visuals)

China Current(from people searching within UK, Aus or USA)

Currently accounting 360 searches per month

Diagram Key:

- The lines account for what’s been searched for after the URL- The colour denotes a grouping of keywords based on a

URL- If there is only one keyword, the URL is only being

searched for one keyword. - If you can’t see all the keywords, that’s fine. The volume

is the important part!

Competitor Analysis

China Opportunity(from people searching within UK, Aus or USA)

Potentially accounting 19100 searches per month

Competitor Analysis

Diagram Key:





Brazil Current(from people searching within UK, Aus or USA)


Competitor Analysis

Diagram Key:





Brazil Opportunity(from people searching within UK, Aus or USA)


Competitor Analysis

Diagram Key:





India Current(from people searching within UK, Aus or USA)


Competitor Analysis

Diagram Key:





India Opportunity(from people searching within UK, Aus or USA)


Competitor Analysis

Diagram Key:





Competitor ownership of each territory

Market Company Current Searches

% of Opportunity

TMF Group 900 33.96%

Radius 150 5.67%

TMF Group 250 1.31%

UKIBC 110 0.58%

Sannams4 250 2.78%TMF Group 1300 14.44%

UKIBC 2000 22.22%Radius 300 3.33%

Sear

chin

g w

ithin

[cou

ntry

]

Market: Core services markets. Brazil, China and India

Company: The company that is appearing for searches made in UK, USA and Australia for core services in Brazil, China or India.

Current Searches: Total number of searches being made for keywords around core services from people searching within UK, USA or Australia that are clicking on related content on Sannam S4’s website of listed competitors.

% of opportunity: Total number of searches that are being made as a whole of all searches made from within UK, USA or Australia that are relavant to core services in Brazil, China or India.

If a website is not listed, then there is no visits made to that site around core services.

Due to the constant influx of changes made by Search Engines every year, Gravytrain have implemented a working process known as ‘Agile’. Traditionally agencies will work and plan SEO campaigns months in advance booking in the necessary time and resource. But in actual fact, with all these changes going on, we found this isn’t the most effective way as an organisation to deliver what’s most important to our clients…value….and lots of it! Modern SEO demands many changes to be implemented quickly and involves the collaboration of many people/departments, such as, PR, Social, Content, & Development. ‘Agile SEO’ allows us to only ever work on what should be a priority today and not just because it’s been planned in months in advance. For example, if Google’s Penguin algorithm negatively affects a site, ‘Agile’ will allow us to reprioritise and action the work required immediately. Furthermore, ‘Agile SEO’ means we can work closely with department member’s in manageable bursts of productivity. These methods attempt to reduce team fatigue, increase team focus, and produce clear reports only on the KPIs that matter to our clients.

Our approach to SEO; Agile

Our approach to SEO; Agile – The Plan

Tasks gets done on time

SEO is fully integrated into the business allowing for quicker more nimble manoeuvres for ways of working

SEO keeps changing. With an agile plan, we can adapt to any change

Our approach to SEO; Agile – The Plan

Current SEO Site Visibility

https://www.dropbox.com/s/f8jjx75rppil5xl/www-sannams4-com-2015-09-15.pdf?dl=0 Full report:

Keywords Content Technical Popularity

Your organic visibility for

the selected terms is very limited, often this means that there will

be significant work

required to optimise your pages

and increase the popularity of the

website.

Your web content is not performing well. This is

a crucial factor which

affects how well your website ranks for

competitive terms.

Your website is accessible to the

search engines. However

there are improvements that can be made to make

your website more search engine friendly and easier to analyse.

Your website is unlikely to appear popular to

the search engines. This

will limit your ability to be able to rank for a vast majority of competitive

keywords.

https://www.dropbox.com/s/f8jjx75rppil5xl/www-sannams4-com-2015-09-15.pdf?dl=0

Our approach to Social; Data Driven

Biddable Social – Engaging new customers - Engage new customers on Facebook through the use

of existing CRM data to profile new audiences at greater cost efficiencies than traditional in-bound paid advertising (ie. Google PPC)

- Generate awareness within a ‘brand’ campaign on Facebook

- Generate cheaper cost per sale than PPC

Community Management – Maintaining existing customers - Monitor comments, respond and manage - Build conversation calendar for brand communication

on Facebook - Content creation as possible phase 2

Implementation Plan

Pre-Launch Process(1-3 months prior to launch)

Audience Research

SEO Recommendations(indexation, keyword model, site architecture)

KPIs

Link Cleaning

Social Discovery

Social Listening

PR

Distribution

Website Launch

Content Research

Content Strategy

Brand Building

Content Production

Technical Review

Technical Review

Strategy ReviewKPI Review

Monthly KPIs

Market Company Current Searches

% of Opportunity Target (searches) Target (% of Opportunity)

TMF Group 900 33.96%

Radius 150 5.67% Sannams4 0 0.00% 1967 33.00%

TMF Group 250 1.31% UKIBC 110 0.58%

Sannams4 250 2.78% 5150 33.00%

TMF Group 1300 14.44% UKIBC 2000 22.22% Radius 300 3.33%

Sannams4 0 0.00% 1417 33.00%

KPIs are based on achievable targets for organic traffic growth by month 12 of a year-long strategy and a single point of contact acting in a timely manner on our recommendations.

We’re in the market for a tortoise

In our last staff outing we got through nearly 200 bottles of beer

We spent 10k on designer furniture and bought a pool table last month, because we can

On regular occasions you’ll see a number of staff walking around the office with no shoes on

Our French chef is called Dave!

We’re looking to have our first million pound client by the end of the year!

Fun Facts

RSVP to Dan @ Gravytrain


T: 020 8941 2364

E: [email protected]

W: www.Gravytrain.co.uk