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INBOUND15
Getting Ink: Inbound Strategies for Building Relationships with Traditional Media Outlets and Bloggers
@ScottKirsner, Columnist, Blogger & EditorBoston Globe / Innovation Leader
My objectives:
1. You ask lots of questions, at any point
2. One of the most useful sessions you go to at INBOUND
3. I need volunteers willing to talk about challenges or
successes they’ve had in getting media coverage.
Imagine tomorrow morning’s Wall Street Journal…
…TechCrunch…Business Insider
Why did that happen?
Just as inbound works for customers, it can also work for media
coverage.
Some essentials:
• Establishing thought leadership/credentials
• SEO matters
• Contact information
• Response time
The pro tips:
• Building relationships before you need them
• Serving up story tips not related to your company
• Being a source on other stories
• How to follow up on an interview
Volunteers:
What challenges or problems have you run into trying to get
coverage?
What approaches have you used successfully?
What advice do you have?