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Scott Martin Intro

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Content Marketing / Video Marketing the future.

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Page 1: Scott Martin Intro
Page 2: Scott Martin Intro

- S C O T T M A R T I N

“Content Marketing will extinguish traditional marketing /sales strategies just as the email shelved the fax to extinction as the way to

send documents. Email is richer, interactive and more interesting, plus a catalyst for 2

way conversation that can be instantly shared with others. The fax on the other hand is clumsy and one sided.

Content Marketing is next level ”

Page 3: Scott Martin Intro

V I D E O M A R K E T I N GT H E F U T U R E I S N O W

Page 4: Scott Martin Intro

– F O R R E S T E R R E S E A R C H

“A minute of video is worth 1.8 million words.”

Page 5: Scott Martin Intro

7 3 % O F C O N S U M E R S

More likely to make a purchase after watching a video - Reel SEO

Page 6: Scott Martin Intro

– J O H N N Y A P P L E S E E D

“57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52%

a year ago (MediaPost).”

Page 7: Scott Martin Intro

V I S I T O R S W H O V I E W P R O D U C T V I D E O S A R E 8 5 % M O R E L I K E LY T O B U Y T H A N V I S I T O R S W H O D O N O T. - I N T E R N E T R E TA I L E R

Page 8: Scott Martin Intro

S C O T T @ S C O T T M A R T I N . O R G

C O N TA C T