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StorytellingWhy DoesWork So Well?Sto ry
/str/GoalTo redefine story, what it Is and what it is not.FOOLPROOFStorytelling Strategies@kindramhall
StorytellingWhy DoesWork So Well?
Storytelling
Why DoesWork So Well?
Humans areAttractedtoStory
StorytellingWhy DoesWork So Well?2 Year analysis ofSuper Bowl CommercialsVSVSStory
Celebrity Endorsements
CuteAnimals
Storytelling
Why DoesWork So Well?
ItsScience
Humans areAttractedtoStory
StorytellingWhy DoesWork So Well?Neurologist Paul ZakStory Changes Brain Chemistry
CortisolOxytocinIncreasedFocus & AttentionIncreasedEmpathy & Emotion
Storytelling
Why DoesWork So Well?
Create aConnectionACTION
ItsScience
Humans areAttractedtoStory
StorytellingWhy DoesWork So Well?The Value of Storytelling onFacebook for MarketersSequential AdCampaignSustained CTA CampaignVS
StorytellingWhy DoesWork So Well?The Value of Storytelling onFacebook for Marketers87%56%
StorytellingWhy DoesWork So Well?The Value of Storytelling onFacebook for Marketers
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StorytellingWhy DoesWork So Well?The Value of Storytelling onFacebook for MarketersWonder how those French girls get so pretty?Get daily beauty inspiration delivered to you
Promise of a Story
Storytelling
Why DoesWork So Well?
Stories areMemorableItsScience
Humans areAttractedtoStoryCreate aConnection
ACTION
StorytellingWhy DoesWork So Well?If history were taught in the form of stories, it would never be forgotten.- Rudyard Kipling
why arent you using them?
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switch to the story default.
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Sto ry
/str/GoalTo redefine story, what it Is and what it is not.
Sto ry
/str/Redefining StorytellingA Story is not a tagline/slogan/mission statement.A Story not a simply great copy or beautiful images.A Story is not vague, high-level principles or theory.
Sto ry
/str/Redefining StorytellingA Story happens in a particular moment.There is a beginning, middle, and end.There is EMOTION not just INFORMATION.There are characters to care about & something at stake.
Sto ry
/str/A Storytelling Case Study The Before
Sto ry
/str/Redefining StorytellingThe Biggest Storytelling Mistake
The Biggest Storytelling Mistake
Sto ry
/str/A Storytelling Case Study The After
FOOLPROOFStorytelling Strategies
FOOLPROOFStorytelling StrategiesFINDINGCRAFTINGTELLINGThe StoryThe StoryThe Story
FINDINGThe StoryFOOLPROOFStorytelling StrategiesNOUNSNOUNS
FINDINGThe StoryFOOLPROOFStorytelling StrategiesMake a List of Values.Make a List of Objections.Make a List of ClientsTheir Transformations.When Your Why was Born.Make a List of Values.Make a List of Objections.Make a List of ClientsTheir Transformations.When Your Why was Born
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CRAFTINGThe StoryFOOLPROOFStorytelling StrategiesMIDDLEBEGINNINGEND
CRAFTINGThe StoryFOOLPROOFStorytelling StrategiesNORMALNORMALEXPLOSIONEXPLOSIONNEW NORMALNEW NORMAL
CRAFTINGThe StoryFOOLPROOFStorytelling StrategiesNORMALEXPLOSIONNEW NORMAL
CRAFTINGThe StoryFOOLPROOFStorytelling StrategiesSet the scene people & place. Be vivid.Include emotions: the struggle, the hope.Include specific, strategic details.Rules for Crafting a StoryOffer a directive.
TELLINGThe StoryVideosEmail CampaignsPresentations & Client MeetingsOnline: Social Media // Website // Blog Print materialFOOLPROOFStorytelling StrategiesPLACES to TELL
facebook.com/kindrahallfanlinkedin.com/in/kindrahall@kindramhall
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