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Important lessons you can implement now to
start earning more in your MLM business & also
build a stable growing Network.
Secrets of Network Marketing Success
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All it takes is 2-3
Hours of daily
focused effort on
some specific
activities, for 3-5
years consistently.
What you‟ll learn in this guide
Topics
What are the „Money Making‟ activities in MLM Business
Suggested Resources on Prospecting/Recruiting/Sponsoring
Recruiting & Duplicating- 2 Most Important Skills for Success
Where to find Prospects – Offline & Online
How you are cheating yourself & your group unconsciously
Why most of you are afraid of Self Sponsoring
How to interact with your Prospects – Offline & Online
✓
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•Money Making Activities:
• Signing up a New
Distributor/Consumer.
• Following up your
prospects.
• Presenting to your
prospects.
• Inviting prospects.
• Qualifying people to
sort out interested
prospects.
• Making new contacts
& interacting with
them.
What are the „Money Making‟ activities in MLM Business
Stop Fooling Yourself!
• Supporting Activities:
• Daily Self-development.
• Attending training
meetings, trips & events.
• Talking to Uplines &
Downlines.
•Training your downline.
• Time wasting Activities:
• Checking Facebook/net
all day without plan.
• Being NATO (No Action
Talk Only)
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How you are cheating yourself & your group unconsciously
No Cheating Please!
After being in this business for some time, a senior associate:
• Have the knowledge & some experience.
• Have some results to show. • Develops some confidence.
• Understands the number game.
• Knows how to deal with prospects.
Then why does a Senior Associate (Even tag
achievers with No Payment) stops working
on Own Prospects & shift into “Management
Mode” – motivating downlines to sponsor
???
More your business grows, use your
experience & results to Self Sponsor faster
& then teach your group.
Senior Associates
When a new associate is starting this business. He/she :
• Is learning the concept & the skills. .
• Don‟t have results to show. • Don‟t have the experience or attitude.
• Don‟t know how to deal with their
prospects.
That‟s why it may take a bit of time to Self
Sponsor new people. To make the process faster:
• Request experienced uplines to
conduct Home Meetings for them.. • Learn to Edify your uplines.
• Use 3rd Party Credibility tool.
• Learn 1-o-1 presentation quickly. • Understand the Number Game.
New Associates
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Of course this is not a selling profession, this is more of a training & teaching profession.
But have you ever thought…
If you don‟t know “How to Self-Sponsor” what are you teaching/training your group???
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2 Most Important Skills for Success
Recruiting & Duplicating
This is the process of finding out the right persons for your business
opportunity or interested customers
for your products.
Recruiting
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It means teaching a step-by-step approach to Recruiting which
anyone in your group can follow &
get result.
Duplicating
You‟ll meet many people in this business who
are great presenters, communicators, trainers,
motivators & also have great looks,
personality, knowledge, bikes, cars etc but still
fail in this business. Why? Because of lack of
expertise in:
1. Recruiting
2. Duplicating
If you are good at Recruiting and sponsoring people regularly but they can’t sponsor & your group isn’t growing- then you are Not Duplicable. And if you can’t Recruit then what will you Duplicate?
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Why most of you are afraid of Self Sponsoring? Because you don‟t know:
Face Your Fear
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This is a major reason for your fear. Most of you never
write even 200 names in
your Prospect list. Worse, most of you don‟t even
show presentation to 50
personal prospects in first year.
When you have a small list,
naturally you‟re scared to talk to them, thinking
“Whom will I talk to, if none
of these people joins?” If you already showed
presentation to everyone
you know, you don‟t know where can you find more
people to talk to.
Unlimited prospect list is the secret of this
business.
Where to Find Prospects
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What is Recruiting
For those of you who have approached many prospects
but not getting results, you
start avoiding Self Sponsoring consciously or
sub-consciously.
Let me tell you a truth-
Process of Prospecting/
Recruiting/ Self Sponsoring Is not only easy but also fun!
But only when you know
“What exactly you should say to your prospects &
most importantly how you
say it.”
How to talk to your Prospects
You can never do something well if you don‟t
feel good about it.
Most of you think „Recruiting‟ as “Selling /
Catching people / Begging
people to join / convincing / oiling people… blah blah!
Have you ever thought?
• Companies take campusing to recruit
employee.
• Film auditions recruit actors.
• Reality shows recruit
talents. But no one is giving so
much money & so many
benefits to those people. But you are giving that.
Be proud!
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Go out, meet new people & make friends. Don‟t try to sell, don‟t talk about your business. Just talk & get to know them. Practice The Art of Conversation: “You from around here?” , “What time it is?” , “Are you a student?”
Later contact them by phone: “Hey Rahul! Remember me? We met on ____. I am working on a Business concept which can give <their PMF> /solve <their challenges>. I am looking for a few
serious people. When can we talk about it? …:
Remember your Daily Mantra: “Two people a day brings freedom my way”. If you can make 2 new friends/day ; you‟ll have 700 people / year to talk to about your business. Won‟t you find few interested in your business?
Add these new friends to Facebook friend list. Best way to ask for their phone number: “Nice meeting you. I‟d love to get in touch. Here is my card, do you have one?” If you are friendly, they‟d love to connect to you too.
Ask questions & then listen to them genuinely. Try to understand their PMF (Primary Motivating Factor) – their dreams & ambitions and/or their problems & challenges.
Among those you meet, those who seem sharp, ambitious, and who express dissatisfaction with their Job or business are your best prospects.
After getting home each day, add these people to your prospect list. You can have a Private Facebook list named “Prospects” to keep these people too.
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Offline
Where to Find Prospects
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The reason most people in Network Marketing never make it to Top tags, because they don‟t know how
to meet people outside their known circle. They have a short list, so they need a perfect „invite‟ every
time, or they run out of people. Before telling you where you can find prospects, let me tell you where
you won‟t find: Sitting at your home & doing nothing – your are doomed to fail in this business.
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• Have your visiting card ready
Focusing on Benefits:
Offline Prospecting Tools: Few points to remember while prospecting
Your Name, Entrepreneur
Helping people to build their own businesses
with little investment and no experience & get
more income, more free time, love-respect-
recognition, personal growth & peace of
mind.
Mobile: +0xxxxxxxxxx
www.facebook.com/<yourFacebookId>
• Don‟t behave like a salesman, behave
like a business man.
• Get dressed in smart casuals.
• Don‟t start approaching people with
your business in your first meeting.
• I‟m not sure whether rail stations are
the right place for prospecting daily.
• You can make new friends daily
following your own normal lifestyle. You
can start talking to people you never
talked to in your colleges, workplaces,
neighborhoods, trains, buses, flights
everywhere.
• Start going to places where you can
find quality people. Who are
interested in betterment of their lives
somehow.
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Where to Find Prospects
Online- Be Prepared First!
There are so many Social Networking sites, chat rooms,
forums, blogs where you can meet new people.
Don’t get addicted- Stay Focused!
Make sure when people check your profile, they
get the right impression & find information on
“Why should they contact you” not just About
You. Focus on benefits:
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isn‟t just the people you know, but also the infinite
number of people who share some common interest
with you!
Your Warm Market
You can connect
with such people
offline too. But
Internet made it
easy to find
unlimited number of
prospects who
share some
common interests
with you.
☛ Your favorite
films/ celebrities/
singers/ writers/
food/ restaurants/
…infinite
possibilities!
☛ You can find
numerous Facebook
page, Groups,
Chatrooms, Blogs
on your favorite
topics & start
connecting with like
minded people.
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Greeting isn‟t just saying „Hi‟ or „hello‟ It‟s making the prospect feel comfortable to
talk to you freely. Ask questions & learn
about their life. Share a bit about your life too.
The Qualify step is to find what the prospect needs, wants or doesn‟t want. Identify PMF-
Primary Motivating Factors.
☛ If you miss this step, there is very small chance that you can connect to your
prospects.
Say: “I think I have a concept that can help you get <what prospect needs/wants> or
avoid <what prospect doesn‟t want.>.”
☛ Tell the story or send the video link.
☛ Say: “Let me know after you watch the video. I‟d love to know your reaction.”
How to interact with your Prospects – Offline & Online
Art of Conversations
Share Parable
of Pipeline
Story
Qualify
Greet
From the feedback after listening/watching this story, you can sort out those who are
interested & excited to Build a Pipeline
from who are happy with carrying bucket. Proceed with the first group. Don‟t waste
time showing presentation to 2nd group.
Now when you are showing presentation to only those who are already interested to
build a pipeline you are saving a lot of your
time.
☛ Show one-to-one or give presentation audio/video/website.
☛ Follow up & if ready- Sign up.
☛ Otherwise, take prospects to Home Meetings & Venue Meetings.
☛ Give resources for review.
☛ Accept only Yes or No.Not „maybe‟/‟later‟
Follow Through
Presentation
Sorting Out
Don‟t try to be interesting, rather try to be interested in your prospects.
http://j.mp/parableofpipelineinhindi
http://j.mp/parableofpipelineeng
http://www.souravghosh.com/network-marketing
After going through the whole process, if prospect
doesn’t join, write name in Guest Followup list &
move on to Next Prospect. ***Remain friends*** www.facebook.com/groups/MLMEyeOpener/
Always start with people you know- your friends, neighbors, relatives. If you are avoiding that, may be you are not confident about your business. Take help of Memory Jogger.
Understand The Number Game – He/She who shows most number of presentation wins! It doesn‟t matter who joins or who doesn‟t. More prospects you can take through the above process, faster your team
will grow. If you can master Self Sponsoring, your team will duplicate too.
Follow the step-by-step process shown in last slide. Never try to bring new prospects to Venue Meetings or Home Meetings directly. Bring only those who are interested after seeing Parable of Pipeline & One-to-One presentation.
In Network Marketing, you are looking for people motivated enough to take action themselves. You simply want to expose them to the opportunity, and see if they are open to it.
When you start, don‟t show presentation yourself to your closest people. Rather edify your sponsor to them: “You are interested to build pipeline? Okay! Let me introduce you to my mentor, an expert/rising star in this business”
Your goal shouldn't be to “sell” or “close” anyone, but rather to give the prospect enough information that they can make the best decision for them.
Never have any expectation from any prospect. Remember you are finding the right people who are interested & willing. So never get affected by rejection. Even you should reject those you don‟t like to have in your team.
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Few Important Points Regarding Prospecting/Recruiting/Sponsoring:
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Always remember that you are giving opportunity to the prospects. They aren‟t doing you any favor by
coming to presentation or joining this business. Don‟t think “If this person joins, I‟ll earn my next cheque”
rather think “How can I change this person‟s life through my business?”
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Long Term Online Game plan for Network Marketers
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Whatever I have shared so far are tips that you can start implementing right now and start seeing results. But if you want to
make it real big in this industry (or in any field now a days), build your brand online.
Here is your game plan:
What you’ll need:
- Hosting for your self hosted WordPress website and a .com domain name. ( I recommend: Bluehost . Step by step tutorial )
- A professional theme. ( I recommend Studiopress themes )
- Social Media Accounts:
-- Facebook (Profile and Page)
-- G+ (Profile and Page)
-- YouTube (if you have a means to record video)
-- Hootsuite to manage all Social Media accounts.
- Contents ( what are the topics you are passionate about? Not necessarily just your company and MLM. What are the topics
you can write about that might be of interest to some people?)
After the initial setup, what you have to do:
- Create and share regular contents on different Social Channels.
- Connect with people and interact.
- Build relationship and add them to your prospect list.
- Share you opportunity when the time is right.
- Continue the process.
My team can take care of these technical steps, so
that you can focus purely on your MLM business.
We are helping distributors from different
companies and different parts of the world,
creating their most effective online presence to
succeed in their business.
Feel free to contact from www.souravghosh.com if
you are interested.
Want me to personally guide you in this game
plan? Book a consultation session with me.
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Suggested Reading/Listening/Watching:
Prospecting/Lead Generation/Recruiting/Sponsoring Resources
More Resources: Read the following chapters from
• What a prospecting
Pipeline Looks like…
• How to Prospect
Successfully
Buy from
Flipkart : http://j.mp/moneymachineflpkrt
Amazon: http://j.mp/moneymachineamz
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Prospecting/Lead Generation/Recruiting/Sponsoring Resources: (Most important skill to
master)
• Social Media for Network Marketing – Five Tips to Build a Successful
Business http://ow.ly/mtt26
• Finding Quality Prospects from Facebook http://ow.ly/mtJ9r
• Brilliant Communicator - It's not what you say that sponsors people...it's how you say
it. http://vimeo.com/43568459 [ Recording of real conversation with prospect]
• The Discipline of Self Discipline http://www.networkmarketingtimes.com/blog/the-discipline-of-
self-discipline/#more-1808
• http://www.networkmarketingtimes.com/blog/secret-from-on-high/#more-1826
• Building Credibility http://www.networkmarketingtimes.com/blog/building-credibility/#more-
1868
• Art of Listening & Asking
Questionshttp://www.networkingtimes.com/trainer/articles/trainer.phtml?article_id=3039
• How to Recruit Professionals into Your Network Marketing Business
Todayhttp://networkmarketingpro.com/recruitpro/
• How to Find Unlimited Prospects & avoid NFL (No Friends Left)
Club http://networkmarketingpro.com/unlimited-prospects-replay/
• Interview with Jackie Ulmer on How to Generate MLM Leads
Onlinehttp://www.firstclassmlmtools.com/blog/interview-with-jackie-ulmer-on-how-to-generate-
mlm-leads-online Webinar Recording: http://www.firstclassmlmtools.com/jackie-ulmer-video-2
• http://bigalblog.com/
• Blogging Mastery for Network Marketers Webinar http://firstclassmlmtools.com/blogging-
mastery-network-marketers-webinar/
THANK YOU!
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Start Implementing Now!
Sourav Ghosh
Network Marketing
Mentor & Success Coach
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