WORLD’S LEADINGLINKEDIN TRAINING COMPANY

SECRETS TO WRITING KICK ASS LINKEDIN CONTENT THAT GENERATES BIG BUSINESS

INTRODUCTION

Are you looking to publish your thoughts and ideas to get exposure for your business, but not necessarily interested in creating and maintaining an entire blog yourself?

LinkedIn might just be the perfect place for you to start publishing while getting a heap of exposure to build your personal brand and pre sell your product / services for your business.

GET YOUR FINGER ON THE PULSE

In case you weren’t aware, LinkedIn has a featured called the ‘Pulse’ which allows you to create your own blog posts within the platform that are shared with your network instantly when published…

For a detailed article on how to publish through Pulse check our blog post here.

We are going to talk through the best way to structure your articles so you get MAXIMUM cut through from your posts, as well as the best way to promote so you get a tonne of eyeballs on your content to turn post readers into leads and leads into sales.

1. IDENTIFY THE TOPICS

If you really want to get cut through from your posts they need to be specific to an audience you are trying to target and solve a problem for that target.

Think about what problems your target market has and start solving those challenges through your content. For example we know that our target market are struggling with their LinkedIn Marketing so we’ll write a blog post on how to create a great LinkedIn marketing strategy. It ain’t rocket science!

To find out this information is as easy as asking a few of your clients what are some of the problems that arose before they started using your service.

The next step creating a LinkedIn blog that will get traction is to ensure your headline gets the attention of your potential reader.

Best way is to structure it well so that it has a clear benefit within the title. You also need to consider the keywords your target market is searching to find that particular subject.

Going back to our example before we know that our target market will search for how to create a LinkedIn marketing plan. Therefore our headline will be based off this key search term.For example it might be: How to Create a Killer LinkedIn Marketing Plan to Crush IT Online

2. WRITE A POWERFUL HEADLINE

This will help you get a heap of free traffic as people who are searching for that problem will find it on LinkedIn and it will also rank well on Google search.

If you are writing copy yourself it pays to do your research on how to best structure a good headline, we recommend checking out Neil Patel’s post on creating headlines who we are interviewing for one of our upcoming Influencer’s Podcast shows.

Here’s a link to his blog post on creating great headlines.

3. USE PERSONALITY

Make your blog post conversational when you write. Don’t make it too formal so it’s difficult to read. Remember, it’s a blog post not an academic paper.

Bring out a bit of personality in your writing, this will make it more engaging and your readers will connect with you at a emotional level as well as a professional level.

What do we mean by personality? Add a few jokes in there, make it conversational and even add a few stories. Bring out the real you.

4. USE HIGH QUALITY IMAGERY(VIDEO IS EVEN BETTER)

There’s nothing worse than reading a post and it’s all text. Make sure you break it up with some high quality imagery or better yet create an intro video for your post.

Avoid the canned stock images that look horrible, go to a website like unsplash which are royalty free images you are free to use by professional photographers.

They are much better than those cheesy images of people shaking each other’s hands or those horrible 3D animated scenes. Avoid those at all costs.

5. POST ON LINKEDIN PULSE

Once you have these elements right it’s time to post it on LinkedIn Pulse, again here’s the link to our article on this if you want a step by step on how to post on the platform.

Post it up on LinkedIn and your network will get a notification of your post.

6. PROMOTE HEAVILY THROUGHALL CHANNELS

The final step is to promote this content heavily on all channels that you have a database on. This can be Twitter, Facebook and your email list.

It’s better to create one good piece of content and promote that heavily than create lots of content too regularly, which cuts down the amount of time you can spend promoting it. We suggest to write once a month.

Just make sure if you are doing less content and spending more on promotion that you have spent a lot of time crafting the blog post.

DON’T FORGET THE CALL-TO-ACTION

The final key to having kick ass content that generates big business is a clear call to action at the end of the post.

We suggest having a report or video for your prospect to download in exchange for their email address.

This ensure you will get maximum benefit from your content and if you have a structured online sales funnel in place you should start converting eyeballs into leads into customers in no time.

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide today and learn how you too can start using LinkedIn to generate a ton of media exposure, secure joint venture partnerships and build hundreds of new leads for your business. Over 14,000 businesses have now benefited from this methodology. Access it Here!