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2
PRESENTERS
Fabrice Gould FOUNDER & CEO
David Bozin BUSINESS DEVELOPMENT
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DATA DRIVEN MARKETING USE CASES
USER RETENTION USER ACQUISITION
Append Attributes
Segment Audience
Target Campaigns
Model Audience
Select Identities
Drip Campaigns
DATA MAINTENANCE DATA SYNCHRONIZE
Identify Data
Connect Applications
Setup Integration
Update Attributes
Email Deliverability
Standardize Address
M A R K E T I N G
O P E R A T I O N S
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WHY DATA DRIVEN MARKETING
SOURCES: ACCENTURE.COM, PARDOT.COM, RJMETRICS.COM
EMAIL SEGMENTING
Example 1: 14.64% more opens 59.99% more clicks
Example 2: 2.5x more clicks 6x more sales
19% 88% Increase in business metrics and revenue
People want relevancy, which creates loyalty
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IDENTITIES & ATTRIBUTES
Agnostic of data sources to deliver the best quality, coverage, and pricing
Email Address
Phone Number
Postal Address
Full Name
Unique ID
B2C Attributes
B2B Attributes
1st Party
2nd Party
3rd Party
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B2C ATTRIBUTES
GEOGRAPHIC DEMOGRAPHIC LIFESTYLE INTEREST BEHAVIOR
• Carrier Route
• City
• Country
• DMA
• State
• Zip Code
• Zip Code +4
• Latitude
• Longitude
• Gender
• Age
• Date Of Birth
• Home Value
• Dwelling Type
• Income Level
• Language
• Marital Status
• Ethnicity
• Mortgage
• Children
• Religion
• Education Level
• Occupation
• Voter
• Pets
• Motorcycle
• RV
• Truck
• Arts
• Charity
• Collectibles
• Entertainment
• Fitness
• Health
• Hobbies
• Home Improvement
• Luxury
• Outdoors
• Toys
• Reading
• Travel
• Automotive
• Bank Card
• Credit Card
• Internet Buyer
• Category Purchases
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B2B ATTRIBUTES
CONTACT COMPANY
• Social Profile Link
• Social Profile Image Link
• Company
• Position
• Location
• Education
• Industry
• Skills
• Interests
• Languages
• Organizations
• Social Profile Link
• Address
• Industry
• Type
• Size
• Website
• Phone
• Fax
• SIC Code
• NAICS Code
• Revenue
• Employees
• Technologies
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MEASURE CREATIVE TO IMPROVE CONVERSIONS
MEN TRENDS Find out what new Fall styles are trending now for the
brisk upcoming season in the city!
Fal l
S ty les
BROWSE STORE
11% Clicked
3% Converted
Summer
Clearance
WOMEN SALES Find out what hot Summer styles are on clearance for
September at the beach!
BROWSE STORE
19% Clicked
9% Converted
6% Clicked
1% Converted
ALL STYLES Find out what is available for everyone in brands, styles,
and sizes for the upcoming season!
Al l
Depar tments
BROWSE STORE
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ITERATIVE PROCESS
1. Start simple
2. Test assumptions
3. Measure results
4. Improve
campaign
performance ideas
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NEXT STEPS
Contact Us
Schedule Call
Propose Solution
Fabrice Gould
858-231-4858
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CUSTOMER VALUE PROPOSITION
Marketing data for email marketers Diggen makes it easy to start data driven email marketing today. Drive growth of your business with relevant marketing using customer data.
Easy setup to access any data
Instant data visualization
Eliminate technical hurdles and data processing projects. No more hassles with FTP, CSV, API to source data. Simple and economic subscription.
Visualize demographics to understand your audience. Drill down for more granularity to learn common traits about your contacts.
Create relevant email campaigns
Increase campaign performance
Apply demographic data to segment your email templates from a library of fields directly accessible in your email builder tool.
Track, iterate, and improve your campaign metrics with simple and robust data driven decisions.
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DIGGEN HELPS
CREATE AND MANAGE
DATA DRIVEN ENTERPRISES
Data is the main ingredient for enterprises
to become data driven and accelerate
their growth via marketing initiatives.
Our platform is data and tool agnostic
simplifying the sourcing and integrating of data
into all marketing technology stacks.
ABOUT DIGGEN