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Car Market Segmentation

Segmentation of Car Market

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Page 1: Segmentation of Car Market

Car Market

Segmentation

Page 2: Segmentation of Car Market

Market Segmentation

Market Segmentation

Demographic

Income LevelAge

Family Life Cycle

Psychographic

Lifestyle

Geographic

Country

Page 3: Segmentation of Car Market

Demographic Segmentation Age

Page 4: Segmentation of Car Market

Income Level

Car Market

Lower Middle Class

Middle Middle Class

Upper Middle Class

Upper Class

Page 5: Segmentation of Car Market

Family Life Cycle

Family Life Cycle

Hatchback Sedan SUV MUVs

Page 6: Segmentation of Car Market

Psychographic Segmentation

Life Style

Self-Efficacy

ModerateSelf-

Publicist

Page 7: Segmentation of Car Market

Geographic Segmentation

INDIA EUROPE USA

Page 8: Segmentation of Car Market

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