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3TAKEAWAYS

Defining a

Generation

The Workplace:

Millennials are

Literally the Worst

The Marketplace:

Bae it Forward

BATTLE OF THE AGES

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TRADITIONALIST

BORN 1925 - 1945

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BABY BOOMERS

BORN 1946 - 1964

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GENERATION X

BORN 1965 - 1979

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MILLENNIALS

BORN 1980 - 1994

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GENERATION Z

BORN 1995 - 2010

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THE WORKPLACE:

MILLENNIALS ARE

LITERALLY THE WORST

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By 2020 Millennials will make up

½ of America’s workforce.

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BYE BYE BOOMERS,

THERE’S A NEW KID IN TOWN

• This year Millennials are

projected to surpass Baby

Boomers as the nation’s

largest living generation.

THE WORKPLACE:

MILLENNIALS ARE

LITERALLY THE WORST

• Entitled

• Poor Work Ethic

• Narcissistic

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HOW MILLENNIALS

DESCRIBE

THEMSELVES

HOW HR RECRUITERS

DESCRIBE

MILLENNIALS

People Savvy

Tech Savvy

Hard Working

Loyal to Employer

65%

35%

86%

82%

14%

86%

11%

1%

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THE MARKET PLACE:

BAE IT FORWARD

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By 2020 Millennials will make up

1/3 of all retail purchases.

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THE MARKET PLACE:

BAE IT FORWARD

• The Influencer influence

• Co-create

• Socially Responsible

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3TAKEAWAYS

Defining a

Generation

The Workplace:

Millennials are

Literally the Worst

The Marketplace:

Bae it Forward

Twitter: @Matt_Prince

Website: MattPrince.me

#SEJSummit #Searchmetrics