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SEO 101 – Tips and TacticsBy James NorquayConsulting Director
High Performance SEO & Inbound Marketing Agency
WHO AM I?JAMES NORQUAY CONSULTING DIRECTOR
8 years experience in SEO and Digital Marketing
Experience in ASX and global US based companies and also a experience on Start Up’s and SMB’s.
Rated in the top 15 global SEO’s by Moz
Have worked on SEO and digital marketing directly with the following businesses over the last few years:
16.7 MILLION AUSTRALIANS ONLINE
Over 16.7 million Australians online and a VERY large percentage of these users are searching on Google (92%+) on a monthly basis so SEO is highly important to reach key customers.
Source: Nielson
URL SET UP ON YOUR SITE FOR SEO BENEFIT
GOOD domain name structure:
BAD domain name structure:
Source: Moz
LINK BUILDING QUALITY NOT QUANTITY
Link building has changed it is more important than ever to implement a high quality link building strategy which is future proofed.
QUICK WAYS TO GAIN QUALITY LINKS
Make sure you include embed sections on Image and video content!
Competitive Link Research is highly important!
Track brand mentions via Google Alerts!
http://www.opensiteexplorer.org/http://ahrefs.com
DON’T OVER DO THINGS
Interflora was penalised heavily by Google for placing over 150+ similar Advertorials.
Don’t use similar copy on a huge number of websites.
Keep things natural.
MAKE SURE YOU IMPLEMENT MARK UPS & META DATA
Google+ Mark-up (Rel=Author).. Facebook Meta OG Mark Up Data..
Twitter Card Mark-up..
Also Making sure title and meta mark ups are the correct size!! (Size guide prior slide)
More Information: http://blog.iacquire.com/2013/02/21/18-meta-
tags-every-webpage-should-have-in-2013/
TRACK YOUR SITE IN GOOGLE WEBMASTER TOOLS ON A DAILY BASIS FOR TECHNICAL ISSUES
https://www.google.com/webmasters/tools/
USE SOCIAL MEDIA SHARING BUTTONS
http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
REMEMBER LOW QUALITY CAN KILL YOUR TRAFFIC
A low quality SEO strategy and low quality link building campaign can have this type of negative effect on your websites organic traffic.
This is not one of my clients !
Example of how powerful SEO can be if done correctly
400,000 unique organic SEO visitor’s increase comparing:2012 to 2013 month on month!
This is a current client!
THANK YOU – HOW TO GET IN CONTACT WITH ME?
Website:
prosperitymedia.com.au
Email:
Phone:
1300 886 452
Or come and get a card!