SEO Website Audit

SEO website audits ensure that your site is Google compliant and is maximizing its ability to rank

higher on Search Engines. Google’s algorithm (Penguin and Panda) is constantly changing. It is all

too easy to find that your site has been penalized. Our job is to prepare your site for all of your future

online marketing and maximize your return on investment (R.O.I.).

SEO Architects strategy will be to provide overall website auditing and consulting. Our program will

include; Research, Audits, Recommendations and implementation strategy to support a maximized

Search Engine Optimization campaign. The campaign will be designed to achieve significant Search

Engine ranking improvement and to give the impression of natural growth in visibility to the important

search engines; such as Google, Yahoo and Bing.

We will review and audit the following for feasibility and effectiveness of your SEO Campaign:

Keyword Ranking Analysis

This process involves the review and analysis of the current list of keywords. This list of keywords

has to be constantly monitored so that the site is optimized for most effective keywords as per

industry trend, competition, seasonal drifts and special occasions.

Website Structure Analysis

The Website Structure Analysis thoroughly checks for all on-site and structural parameters so that

comply with the W3C standard and Google/Bing/Yahoo webmaster guidelines.

Content Analysis

Our Content Analysis will examine how well your site engages visitors. Is your content compelling

enough to take action? Is there a call to action? Does your content include the latest buzzwords of

your industry? How does it compare to your competition?

Website Traffic Analysis

The Website Traffic Analysis includes an in depth look at overall website traffic, visitor behavior,

bounce rates, keywords driving traffic, referral traffic, direct & organic traffic etc. This also involves

tracking and analysis of goals specifically set as per the campaigns set-up by the Analytics

Campaign Management team from the client side.

Backlink Analysis

Our Backlink Analysis will review and check your Backlinks for credibility and authenticity. Backlinks

from untrusted sources can hurt the online reputation of the site leading to a fall in rankings, resulting

in a decrease in traffic. As part of the analysis we will review your Backlink strategy and help you to

develop a go forward strategy for future growth.

Social Presence Analysis

Almost all business entities need to have social media channels that help promote their

services/products and create a healthy fan following. This audit report will aim at tracking the

customer engagement and penetration of social media channels of the site on top social networking

sites like Facebook, Twitter, LinkedIn etc.

Online Reputation Analysis

The online identity of your company needs to be maintained across all social media platforms so no

negative vibes are created. SEO Architects will analyze and develop a strategy to manage the

reputation of your company within the online world. Our job will be to monitor, track and assist in

executing a plan of action for any potential negative presence.

Upon completion of the SEO audit, SEO Architects will conference with your team to review our

recommendations. Once you’ve had a chance to review the SEO audit, we will work with you on

your implementation plan. We want our clients to succeed. We work to ensure that you will be able

to implement the SEO audit recommendations in a timely manner, ensuring you the best possible

return.

www.seoarchitects.ca