Search Engine

Optimization

2015

{ What is SEO?Search engine optimization is a process during which you improve the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

The key to good organic search is authenticity and genuineness.

You will rank at the top if you are the best place to find whatever a person is searching for.

{ SEO simplified1. Write content that uses words and phrases used by people who search for your product

2. Build links to your pages to show they are important

3. Keep doing it!

{ What does SEO look like?

{ What do Search Engines Look For?Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.

Performance: How fast is your site and does it work properly?

Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available?

User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

{ Our 2015 SEO Goals

• We will partner Fathom to implement new SEO strategies focusing on our new site build and creating highly relevant content to increase qualified web traffic

• We will use tools to dial in our marketing efforts, create personas that are specific to properties and regions and deliver the most relevant online experiences to our visitors

• Increase organic search visit by 15% from 525,642 to 662,500 visits

{ What will Fathom do for us

Increase sales and customer acquisition results

Improve return on ad spend and profitability in digital marketing

Maximize profitability & revenue results

Content

Technical

Keyword (multi-channel)

Local

Personas

{ Focus On Key Recommendation Areas

{ Timeline