SEO: Get Your Content Discovered in Search

LINDSAY VALDEZ

@lindeccaV

STEPHAN SPENCER @sspencer

SEO: Get Your Content Discovered in Search

T E C H & T O O L SSEO: get your content discovered in search

LINDSAY VALDEZ @lindeccaV


Stephan Spencer

SEO expert/author/speakerwww.stephanspencer.com Twitter: @sspencer

http://www.stephanspencer.com/




Lindsay Valdez

SEO Manager at SheKnows Media:SheKnows.comStyleCaster.comBlogHer.comHelloFlo.com

Twitter: @lindeccav




SEO: So simple even a child can do it!

Bio slide

My daughter, blogger & SEO. $5-30/day passive income. Started when she was 14.




THE PROCESS• Pick the “right” keywords• Make your pages ”sing”• Increase your authority• Track & measure







PICK THE “RIGHT” KEYWORDS• Brainstorming with Soovle• Keyword research with the Google

AdWords Keyword Planner and Moz Keyword Explorer

• Competitive intelligence with SEMrush or SearchMetrics




Soovle




Google Keyword Planner




Moz Keyword Explorer




SEMrush




MAKE YOUR PAGES “SING”• Relevance vs. Importance• Title tags• Body copy• Meta descriptions (not a rankings signal)• Keyword prominence (NOT keyword density)• Freshness• Content clusters• Google Answer Box




REFRESH CONTENTRefreshing old articles that performed well in the past, should be a part of your overall SEO strategy. Make sure you’re aware of what topics and posts perform the best for your website.

• Avoid updating the article date unless you have actually made changes to the article• Refresh your content every

few months or as you start to see traffic decrease




ADDING EVERGREEN OPPORTUNITYOne proven content strategy is to look for evergreen opportunity from trending headlines. Article examples from the following headlines:1. Tips for dealing with depression2. How to help anxiety3. Celebs who’ve launched beauty lines4. Dealing with OCD5. How to help someone dealing with

addiction6. How to take a selfie

Then link them together for a longer, more valuable user experience!!




C O N T E N T C LU S T E R SUsually a mix of text articles, videos, images, and inforgraphs, each on the same topic, but with different angles.

W H AT I S T H E B E N E F I T ?The potential to increase user engagement: If you can get a user into the site with the interest on the cluster topics, and then interlink these content pieces together, there is the opportunity to increase both pages per session as well as time on site.




G O O G L E A N S W E R B OXGoogle began to surface the answer box in 2013.

H O W D O W E G E T I N ?• Content should address the

answer of who, what, where, when and how & the higher on the page, the better

• Google extracts answers from sites ranking on the first page

• The majority of content that gets used in Google Answer Box has 1-1,000 words

#0




INCREASE YOUR AUTHORITY• Analyze links using Majestic.com,

Moz Open Site Explorer, Ahrefs.com, LinkResearchTools.com

• Know your numbers (Page Authority, Domain Authority, Citation Flow, Trust Flow, etc.)

• Triage your links with Link Detox • Be ”remarkable”




Majestic




Open Site Explorer




Ahrefs




Link Research Tools




Link Detox




TRACK & MEASURE• Rankings with RankRanger or AuthorityLabs• Crawlability with Screaming Frog (<500

URLs=free)• What Googlebot is up to (Search Console)• Page speed (PageSpeed Insights)• Mobile-friendliness (Google mobile friendly test)




RankRanger




RankRanger




RankRanger




RankRanger




RankRanger




RankRanger




RankRanger




RankRanger




Authority Labs




Authority Labs




SearchMetrics




Screaming Frog




Google Search Console




Chrome Developer Tools (Check load times)




Google PageSpeed Insights




Google Mobile-Friendly Test




Chrome Developer Tools (Emulate devices)

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SEO: Get Your Content Discovered in Search