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Not all SEO programs are created equal – and neither are their results. So we asked ourselves, what SEO habits do top performing marketers have in common? Download our webinar and discover the 7 SEO habits of world class companies.
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#123webinar | @webmarketing123
Mike Turner Dir. Business Development May 13th, 2014
World Class Companies
SEO Habits of
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1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email [email protected].
3. How do I get a live site analysis? Chat us your website and top 2 keywords.
FAQs
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Our agency builds cutting-edge digital demand gen strategies.
Search Engine Optimization
Website Design
SEM & Display Advertising
Content Creation
Top 500 Fastest Growing Private US Companies.
#123webinar | @webmarketing123
1 What Separates the Best from the Rest? The Seven SEO Habits of Word Class Companies
2 How Does Your SEO Strategy Stack Up? Get a Live Site Analysis to Find Out
On the Agenda
#123webinar | @webmarketing123
Habit #1
SEO is a company priority.
88% of buyers research products they intend to purchase online. (source: Google)
15% Close rate of SEO leads compared to 2% for outbound leads. (source: Search Engine Journal)
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Habit #2
They know their sales funnel & calculate the value of SEO
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Habit #2
Cost of NOT Ranking Click Through Rate (7%, Page 1 average)
Visitor to Lead Rate (1-3%, B2B 1 average)
Raw Lead to Qualified Rate (15%)
Lead to Sale Rate (10%)
Monthly Cost of Not Ranking
Annual Cost of Not Ranking
71,729 New website visitors
1,793 Leads
269 New qualified leads
27 New deals
$2.7M Monthly Revenue
$32.4M Annual Revenue
They know their sales funnel & calculate the value of SEO
#123webinar | @webmarketing123
Habit #3
Why don’t we rank #1 for everything yet!
Set clear goals & get buy-in from Sr. Leadership.
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Habit #3
Set clear goals & get buy-in from Sr. Leadership.
Track progress of agreed upon KPIs and projections.
Build action plan and assign individual ownership with due dates!
#123webinar | @webmarketing123
Habit #4
They take content marketing seriously because they have to.
Google algorithm updates favor quality content.
Quality Content – Create unique, fresh, & frequent content. Factors like length and relevance play a role, too.
Site Metrics – Optimize the UX. Improve time on site, bounce rate, load time, etc. Authority & Verification – Claim original content with authorship markup.
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Habit #4
Funnel Stage Offer Type Top
Middle
Bottom
Educate prospects on the value of digital marketing & foster thought leadership.
Build the business case for why the prospect needs to invest in your product or service.
Give the prospect a reason to choose you over your competitors.
67% of the buyer’s journey now happens online. Source: SiriusDecisions
Is your content good enough to do the selling for you?
They take content marketing seriously because they have to.
#123webinar | @webmarketing123
Habit #5
They measure the money metrics.
$ $ $
To measure which campaigns generate revenue, set up your CRM to track closed deals back to influencing campaigns.
Qualified Leads (SQL/MQL)
Sales Pipeline Opportunity
Closed Won Revenue
Number of keywords on page 1.
Traffic to your website.
Leads
Top marketers evaluate SEO in terms of revenue.
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Habit #5
They measure the money metrics.
Tie digital to CRM to justify investment based on revenue growth.
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Habit #5
You must map keywords.
They measure the money metrics.
Tie entry page conversions to revenue in CRM & attribute to mapped keywords.
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Habit #6
$85,000 $160,000 $275,000
$
Channel Return on Spend Allocation
Tradeshows
SEM & Display
SEO
$
$
$ $ $ $
They are flexible with their marketing spend.
Top marketers increase investment for the best performing campaigns with dynamic resource allocation.
$
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Habit #7
They know when to ask for help.
Last year This year
Source: Webmarketing123, 2014 State of Digital Marketing Report
Most successful campaigns we have worked on had leaders then knew when to keep things in-house vs. when to reach out for help.
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Habit #7
Know when to lean on experts.
When done right, digital is a large undertaking with several moving parts.
SEM
SEO
Attribution
Display
Video
Content Creation
ROI Tracking
Social
Website Design
Conversion Optimization
#123webinar | @webmarketing123
1 What Separates the Best from the Rest? The Seven SEO Habits of Word Class Companies
2 How Does Your SEO Strategy Stack Up? Get a Live Site Analysis to Find Out
On the Agenda
#123webinar | @webmarketing123
LIVE SITE ANALYSES
#123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s Talk! Mike Turner, Director of Business Development
e: [email protected] t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”
