Seven Sources of Keyword Research to Drive Smart Content Marketing

WEB PRESENCE ANALYTICS FOR AGENCIES & BRANDS

Seven Sources of

Keyword Research

To Drive

Smart Content Marketing

Krista LaRiviere

Cofounder & CEO, gShift

Director, SEMPO

International

@KristaLaRiviere @gShiftLabs

1. Content Marketing

2. Data

3. Keywords

4. Seven Sources of Keyword Research

5. Give away a $2500 SEO Audit

Let’s Talk About…

gShift helps marketers create

smarter content.

We enhance content

marketing discoverability in

search and social.

We have proprietary

engagement & performance

metrics to prove it.

gShift’s Software


SaaS platform collects and stores

billions of content-level data points

from search and social.

We do this for 10,000+ brands and

6,000+ users in 22 countries.

We transform big data into insights

with intelligence for decision

making.

Analytics informs the content

marketing workflow process

helping content marketers create

smarter content and prove

engagement & performance of

that content investment.

gShift’s Software


SEO IS

INTEGRATE

D

WITH

EVERYTHIN

G


MOST UNTAPPED POTENTIAL FOR SEO


ANALTYICS

INFORMS

ENGAGING

CONTENT


EB PRESENCE ANALYTICS for BRANDS AND AGENCIES



#6: Discovered

#5: Dominate

#4: Difference

#3: Delivered

#2: Decisions

#1: Data

The Six D’s To Digital Discoverability

#WSIBocaRaton

Keywords Content

1. Which keywords is this content being optimized for?2. What stage of the sales funnel is this content for?3. How is this content helping my prospect make a buying decision?4. It is supporting the prospect through the buying cycle?


DON’T FORGET ABOUT KEYWORD RESEARCH


SMARTER CONTENT

MARKETING

Related Searches+

Volume

GA & GMT

Competitors’ Backlinks

Not Provided

Social Conversations

Mobile Search

VoiceSearch

ALL YOUR KEYWORD RESEARCH IN ONE PLACE

#1

RELATED SEARCHES

PLUS SEARCH

VOLUME



#2

GOOGLE ANALYTICS

&

WEBMASTER TOOLS




#3

COMPETITORS’

BACKLINKS



#4

SECURE SEARCH

(NOT PROVIDED)




#5

SOCIAL

CONVERSATIONS

FROM TWITTER


58 MILLION


18 MINUTES


FREQUENCY of

CONVERSATIONS

INFLUENCERS

©2013 WSI. All rights reserved.

ASSOCIATED TERMS & HASHTAGS


RELATED CONTENT


#6

MOBILE SEARCH



700 Digital Marketers

Are you factoring mobile into your SEO & PPC strategies?

Less than 50% are factoring mobile into their SEO & PPC strategies.

30% are not considering mobile at all!


MOBILE HAS GONE MAINSTREAM

GSM Association, Oct 2014

7.2 billion people 7.2 billion mobile devices


MOBILE SEO, MOBILE CONTENT MARKETING


Mobile Discoverability

KEYWORD POSITIONS BY GEOGRAPHY & DEVICE


KEYWORD POSITIONS BY GEOGRAPHY & DEVICE

#7

VOICE SEARCH





EVERYONE IS USING VOICE SEARCH

Northstar Research, Oct 2014

1400 Americans across all age groups

www.gshiftlabs.com | @KristaLariviere

Textual Search

www.gshiftlabs.com | @KristaLariviere

Conversational Search

SEARCH BEHAVIOR

CHANGES,

THEREFORE

DISCOVERABILITY

DOES TOO.


EXPAND YOUR KEYWORD RESEARCH for Mobile

- Conversational Searches (Desktop & Mobile)- Geography

• Flower shop• Flower store• Flower shop Honolulu• Flower store Honolulu• Flower shop in Honolulu• Flower store in Honolulu• I am looking for a flower shop• I am looking for a flower store• I am looking for a flower shop in Honolulu• I am looking for a flower store in Honolulu


MERCI [email protected]

@gShiftLabs@KristaLariviere

www.gShiftLabs.com/Resources

Two Give Aways!

$2,500 SEO Audit

mailto:[email protected]