Why Marketing Automation?Generate More Leads, Convert Them To Revenue, Prove Marketing ROI

A Brief Introduction

Overview

The Problem: The Buyer Landscape is changing

What is Marketing Automation?

How Does It Help?

Marketing Automation Demo

But first an introduction: Stan & StacyMarketing Automation Agency from Amsterdam

Buyer Persona development

Content Marketing for leadgeneration

Campaign development

Marketing Automation implementation

Marketing ROI

Support and Training

Generate leads

Drive sales

Optimize

Campaign

Marketing Automation Delivers ROI

* Gardner and Forrester benchmark data

Increase in revenue 6-9 months: 10-15 %

Increase in marketing qualified leads (MQL’s) 400%

Increase in sales qualified leads (SQL’s) 30%

Increase in conversion rates + 53%

Marketing Automation market

Changing Buyer LandscapePre-sale engagement has changed dramatically:

Buyers used to have very limited information.

Now they have more than they can even use.

If you don’t want your marketing message to get ignored, it needs to be more targeted and personal then ever before.

Nurturing leads with relevant content is now a requirement

"The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process”

- SiriusDecisions

PPC

SEO

Buyers Journey supported with Lead Nurturing

The Marketing Problem

Not enough leads to feed the sales funnel

No easy way to qualify leads

No way to effectively nurture leads

“Only 27% of leads sent directly to sales are qualified.” - MarketingSherpa

Roadblocks

Big gaps in follow-up from the sales team

Can’t see where the leaks in the pipeline are

Don’t know which tactics are driving revenue

A Preview Of Marketing Automation Marketing Automation is a set of tools that let companies:

Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full

Increase number of qualified leads by nurturing all leads with personalized content

Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible

Improve up-selling and cross-selling by developing and retaining existing customers

See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end

The Marketing SolutionSail through those roadblocks:

Fill your sales funnel by capturing leads with great content gated by dynamic forms.

Identify highly interested and sales -ready leads with lead scoring.

Develop leads that aren’t sales-ready by automatically putting them on nurturing campaigns.

Instantly notify salespeople about leads that are ready to buy.

See exactly when leads fall out of your pipeline and take action.

Know which tactics are driving revenue with end-to-end ROI

Generate leads

Drive sales

Optimize

Campaign

The PlatformConnecting all customer touch points:

Generate More Leads, Convert Them To Revenue, Prove Marketing ROI

We recommend SharpSpring

Why We Recommend SharpSpring This recommendation is based on three things:

1 2 3Ease of use Cost Features

Intuitive to use and compatible with

everything

Fraction of what competitors charge

Comprehensive end-to-end solution

SharpSpring: Lowest Cost by Far…

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SharpSpring Hubspot Marketo Pardot Eloqua

“ To make automation work you need simple, to make it successful you need

intuitive, to make it a grand slam it needs to work, SharpSpring is the only

tool that masters all three. ”

- Steve Farfsing.

ProspectStream LLC

SharpSpring: Easiest To Use… Built to be as intuitive and compatible as possible.

Integrates seamlessly with third party CRM and CMS solutions so you can keep using what you’re using

Streamlined interface that’s easy to learn and easy to use

Email creation tools that don’t need any HTML knowledge

Simple to set up tasks and workflows

Automatically generate detailed reports with a click

VisitorIDTriple your leads by identifying

anonymous traffic

Sales AnalyticsEnable your sales team with key insights

about each lead

Behavior TrackingUnderstand your leads to create one-on-

one communication

Lead ScoringPrioritize your popeline and reach out to

sales-ready leads

Dynamic FormsCapture more leads with forms designed

to convert

CRM IntegrationImmediately plug your leads into your

sales team’s system

Sales NotificationsEmail or text sales team when a lead

indicates they are ready to buy

Email AutomationSend emails with triggers and build personal relationships with leads.

Campaign OptimizationEliminate waste and identify opportunities

Everything a Modern Marketer Needs

Complete Full-Featured Solution

Summery: Marketing Automation is a MustHave for Today’s Businesses

451% 3%

MORE REVENUE FOR YOU THE BEST COMMUNICATION TOOLS ANALYTICS FOR OPTIMIZATION

GENERATE LEADS DRIVE SALES MEASURE ROI

Marketing automation drives a 451% increase in qualified leads for businesses

Get ahead of the competition Only 3% of B2B companies are currently using marketing automation

Identify Anonymous Visitors WithVisitor IDCapture Information With Dynamic FormsCampaign OptimazationSocial Media Integration

Lead Scoring To Alert Hot LeadsEmail Automation For NurteringBehavior Tracking For Lead InsightsSales Notifications

Comprehensive Campaign AnalyticsGoogle ADWords IntegrationExporttable Graphs and ReportsEliminate WasteInvest Successesful TracksContent ROI Tracking

Let’s see it in action now