October 2013

All-In-One Mobile Marketing Platform

Core features• SMS\MMS Campaigns, Short codes, and Keywords • Responsive Mobile Landing Page Creation and Hosting • Mobile Optimized Email Creation and Delivery • Passbook™ Pass Creation, Distribution and Management

MESSAGING

SMS / MMS Campaign Management

• Audience Managero Import existing opt-in list or automate list creation

through keyword opt-in, mobile landing pages or MMS Inbox feature.

o Control over auto response messages. • Message Scheduling

o Schedule when message goes. One can set it to go out based on receivers time zone.

• Auto responderso A triggered SMS auto-response that automatically

sends a sequence of text message responses after the end user opts-in or replies to your SMS with the trigger text.

SMS / MMS Campaign Management

Message Flow Message Scheduling

MMS Composer

• Easy-to-use interface o Simple drag and drop system o MMS preview

• MMS template storage o Save work to MMS template storage o Copy and edit saved MMS templates

• Organized library of media o Images, Audio, and Videos o Passes and Barcodes: easily distribute passes and

barcodes generated on Skycoreo Custom content: dynamically insert custom content

into MMS

Composing a MMS

Add Image to MMS/SMS Add Audio to MMS/SMS

Composing a MMS

Add Video to MMS/SMS Add Object to MMS/SMS

Composing an MMS

• Short codeso Lease and connect a dedicated short code to the

platformo Avoid the hassle of obtaining a short code by using

our shared code • SMS Keywords

o Place SMS keywords in advertising to indicate communication

o SMS opt-ins are automatically added to SMS campaign list

o Create many keywords to track advertising effectiveness

Using a Skycore Shortcode

1. Select keyword to associate with campaign during campaign set up.

2. Place keyword and shortcode in ads or other mediums.

3. Customers text keyword to shortcode. The data is sent to Skycore servers.

4. Skycore adds opt-in data to campaign associated with the keyword used.

5. Skycore delivers back MMS Text, Image, Video content to the end users phone.

MMS Inbox / Picture Selection

• Engage an audience by having them submit pictures to a short code.

• Manage and export picture submissions within the moderation panel.

• Send submitted content to your own server through an API.

MOBILE WEB PAGES

Mobile Landing Page Builder

Mobile Landing Page Builder

• Create mobile optimized landing pages with a drag and drop system.

• Many items can be added to a landing page: o HTML, text and third party analytics o Images and Video o Facebook plug-in, maps and iframeso CTA buttons and campaign opt-in fieldso Embed Passbook Passes in landing pageso Skycore quizzes and surveys

Creating a Mobile Landing Page

Add Information to Landing PageAdd Custom HTML to Landing Page

Creating a Mobile Landing Page

Add Pass to Landing PageAdd Photo & Video to Landing Page

Landing Pages: Opt-Ins & Audience Manager

• When you add a form to a mobile landing page, you are prompted to assign the data submitted through the form to one of your campaigns.

• Anyone opting in through a form will automatically be added to the audience list of the campaign assigned to it in the landing page builder.

1. Landing page visitor fills form and submits.

2. Data is sent to Skycore

3. Data is sent to a database.

Tiny URL & QR Code• Skycore automatically generates QR codes for landing

pages. Attach these codes on desired advertising medium. When scanned, will direct to landing page.

• Skycore automatically generates tiny URLs for landing pages. Attach the tiny URLs to online ads or other online mediums to direct traffic to the landing page.

• Landing page access is tracked and reports can be downloaded.

How do I use a QR code?• Place the image of the QR code generated by

Skycore on marketing materials such as advertisements, in-store displays, etc.

• The QR on these various mediums can direct people to a mobile website where they can sign up.

1. Place QR code on desired object

2. Customer scans the QR code

3. Opens mobile landing page.

QR Code Carrying Medium

How do I obtain my QR code?

• Every page that is built is automatically assigned to a tiny URL and a corresponding QR code.

• Skycore lets you create multiple tiny URLS and QR codes for a single landing page, allowing you to track the success of various advertising mediums, like print, web, and tv.

1. Build page. It has a normal URL.

2. Skycore can assign multiple tiny URLs and corresponding QR codes to identify the clickstream.

3. Put different QRs on various objects and Skycore will send them all to the mobile page.

4. Centralizing the results

MOBILE EMAIL

Mobile Optimized Email

Mobile Email Composer• Easy to use drag and drop system. • Many items to add, highly customizable:

o HTML and Text o Images and Videos o CTA buttons o Passes

Creating a Mobile Optimized Email

Customize Email CampaignAdd Photo & Video to Email Campaign

Creating a Mobile Optimized Email

Add Custom HTML to Email Campaign Add Pass to Email Campaign

Campaign Management

Email Campaign Management (Similar to SMS\MMS)

• Audience manager: o Easily import email lists or automatically build

email lists from Skycore landing page opt-ins • Email scheduling:

o Set time and rate at which email is sent • Simple campaign settings:

o Use Skycore SMTP servers or easily add your own. Set up autoresponders

• Inbox: o Receive emails on Skycore servers. View on

Skycore platform or forward to another destination

PASSBOOK PASSES

Pass Creation, Distribution & Validation

Pass Creation

• Easily create passes of various types with the pass creator tool. Highly customizable with various fields available.

• Fields can either be filled in manually or populated from external data source using API.

• Interface to see data about issued passes and manage passes.

• Support of both Passbook and PassWallet.

Generic Pass Boarding Pass Coupon Pass Event Ticket Pass Store Card Pass

Creating a Pass

Create & Customize Passes Fill Passes Through CSV or API

Creating a Pass

Add Text & Images to Passes Add Relevance Data to Passes

How is the pass template personalized for each receiver?

• The attachment to the message will be a .pkpass file containing the template as well as the personalized pass data added to the template upon send or whenever pass loads.

1. Empty template attached to message

2. Skycore server injects personalized barcode and other data into template as the pass is sent. You can use API to set the field data.

3. Template and personalized data show whenever pass loads

How is the Pass sent to the phone?

• Skycore has an Email and SMS delivery system to create and deliver the pass file. The pass file can also be placed on a mobile landing page.

• Skycore also has the ability to detect the type of device used by receiver. So Apple users have pass automatically added to Passbook and other OSs have a page prompting a download of the pass and the PassWallet app.

1. Pass received on phone.

2. Tap and automatically added to Passbook.

Skycore, LLC 214 Lincoln Street, Suite 101 Allston, MA 02134 Phone: 617.314.7688 | Email: info@skycore.com