Embed Size (px)
DESCRIPTION
The Slingshot Sponsorship team open the doors to their agency and discuss a number of best practice tips for each industry sector including sport, charity, business, and digital sponsorship.
Citation preview
Slingshot Breakfast16th June 20148.30am – 11.30am
Agenda
The Shift in the Sponsorship IndustryCharity Sponsorship: What you need to knowSlingshot Sponsorship Bootcamp: What’s involvedHow Sponsorship Can Help Turn an Idea into RealityCommercialising Sport in the UKQ & A with the Slingshot Team
Jackie Fast
MD, Slingshot Sponsorship
@JackieFast
London
Scandinavia
Brazil
Singapore
It’s Not Just About the Logo
It’s Not Just About the Logo
1973 Gunter Mast & Jagermeister
Traditionally sponsorship was...
2012 Manchester United & Aon
A Need to Find New Revenue
Changed the Way Brands Purchased Sponsorship
Influx of Digital Channels
Two Way Communications
Engagement
Content & Brand Developed Platforms
Engagement
Q&A Time
Charity Sponsorship: What you need to know
Daisy Rowlinson
@daisyrowlinson
Same Pot of Money
Good Cause and Valuable
CSR Strategy and Relevance
Show ROI
USP - Differentiate
Match Prospects
Show Connection
Leading in Digital Support for Senior Citizens in the UK
Platform
Products
7 million Digitally Disadvantaged People
Mutual Benefits
Q&A Time
Slingshot Sponsorship Bootcamp: What’s involved
Jamie Dey
@DeyJamie
Our Bootcamp has Evolved
Specifically Designed to Up-skill Teams and Empower Organisations
Highly Tailored
Significant ROI
Uncovering Valuable Assets
Articulating Benefits
Proposal
Understanding your Prospects
£1.27 million Raised for Over 50 Bootcamp Clients to Date
Average of £25,400
Investor Donations Pulled
Sponsorship was the only way to keep the dream alive
Secured a Bank!
Q&A Time
How Sponsorship Can Help Turn an Idea into Reality
Katie Cavanagh
@kakiecavanagh
9 Weekends
Dispelling Myths
Retailer Engagement
Consumer Trends
Strategy Adopted:
Restructured Offering
Centralised Communications
Implemented Social Media Strategy
Results:
Created the UK’s Largest Sustainability Roadshow
Doubled Revenue Target in Under 6 Months
Engaged 4 of the Largest Brands in the UK
Hammerson Restructured & Centralised Internal Team
Store Engagement
Photobooth
A Pledge for a Tree
SEALIFE CENTRE
Q&A Time
Commercialising Sport in the UK
Alex Howells
@ajhowells
The Media Game has Changed…
The Men’s Boat Race has been Televised Since 1938…
…77 Years Later, the Women’s Race will also be Televised Live from the Tideway.
Q&A Time
Interested in…
Tw: @Slingshot_UK
www.slingshotsponsorship.com
…Charity Sponsorship
…Sport Sponsorship
…Launching a CampaignE: [email protected]
…the Bootcamp
…the ShiftE: [email protected]
T: 020 226 5052
