76%

BRANDING D E S I G N

BRANDSTRATEGY

BRANDING

DESIGN

WHY BRANDING AND DESIGNARE CRUCIAL FOR

BUSINESS GROWTH

GROWTH.10 - 20%

The universal goalfor most small businesses

is growth. Although not all SMEshave an exact figure in mind,

almost 6 out of 10 SMEs want So how can you not only grow, but grow with theright clients?

By communicating a clear business mission and vision through professional branding and design.

However, many small businessesare failing to take action on personal branding and design, especiallywhen it comes to their websites.

WHY IS IT IMPORTANT TO SMALL BUSINESS OWNERS?

2 out of the top 3 marketing tools prioritised by Australian SMEs we surveyed

were design based.

The number 1 most essential marketing tool for SMEs surveyed was a

company website.

of SME owners and managers said websites that

looked professional attracted better clients.

of SME owners and managers polled in the US agreed that positive customer perceptions of their brands were important.

Number of small business owners worldwide who said brand building was the area of their marketing strategy

they would have improved when starting their business.

of small business owners said increasing marketing and brand presence was the top business priority for 2015. 87%

50%

35%

WHY IS IT IMPORTANT TO SMALL BUSINESS OWNERS?

1. Snap research in conjunction with 10 Thousand Feet 2. http://www.businessdictionary.com/definition/branding.html 3. 99designs May 2015 poll via http://www.emarketer.com/Article/SMBs-Fail-Focus-on-Branding-Upon-Launch/1012592?ecid=NL1007 4. The Alternative Board December 2014 research via http://www.emarketer.com/Article/SMBs-Fail-Focus-on-Branding-Upon-Launch/1012592?ecid=NL1007 5. Rocket Lawyer survey December 2014 via http://www.emarketer.com/Article/SMBs-Fail-Focus-on-Branding-Upon-Launch/1012592?ecid=NL1007 6. http://www.businessdictionary.com/definition/design.html 7. Snap research in conjunction with 10 Thousand Feet – Top three priorities 8. Snap research in conjunction with 10 Thousand Feet – Top three priorities 9. 99designs May 2015 poll via http://www.emarketer.com/Article/SMBs-Fail-Focus-on-Branding-Upon-Launch/1012592?ecid=NL1007

But, as in the US where SMEs are

neglecting branding in the startup phase, we

know that many Aussie SMEsare not prioritising

web design.

THE TRUTH:

Branding through design is crucial and your website is the most important place to start.

THE PROBLEM:

Business owners are not investing enough in website design and are getting caught up in the processes.

THE PROBLEM:

Business owners are not investing enough in website design and are getting caught up in the processes.

THE SOLUTION:

Invest in professional help to make sure you get branding throughout your website right the first time.

With websitesbeing the most importantmarketing tool, it’s clear

design is more closely linked to branding than ever before.

Recent research saw SMEs describing their company website as

and “the new business card”.

The process involved in creating a unique name and image for a product in the consumer’s mind,

mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Realisation of a concept or idea into a configuration, drawing, model, mould,

pattern, plan or specification (on which the actual or commercial production of an

item is based) and which helps achieve the item's designated objective(s).

F E E L I N G L O S T ?Contact your local Snap centre

for help with branding and design.

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“the new receptionist”

“the gateway to our business”

“the new front of house”

“our catalogue”

“our shopfront”

BUSINESS

CARDh t tp : // w w w . s n ap . c o m. au /