1. We help brands create entertaining branded content
specifically designed for social distribution across multiple
platforms.
2. Matching you with the perfect social influencers PopShorts
uses proprietary tools to match brands with influencers to ensure
campaigns have an authentic voice and target the desired audience.
95% match Age 18-35 >1M followers Fashion enthusiast Musician
Big-brand experience 97% match Age 18-35 >1M followers Hispanic
Musician Big-brand experience Clients: and Actual example.
3. Polling the audience 1) How many of you use Snapchat, for
personal use? Monthly? Weekly? Daily? 2) How about as a brand? 3)
As a brand, does it concern you that content disappears? 4) What
are the biggest challenges Snapchat poses to you as a brand? 5) How
many of you would have sold out to Mark Zuckerberg for $3B?
4. The Abnormal Growth of Snapchat
5. Snapchat by the numbers 100M+ DAU (Tech Times) 65% of users
create content daily (Adweek) Est. 155M MAU 2 billion story views
daily (Business Insider) 70% of Snapchat users are women (WSJ) 18%
penetration amongst US social media users (eMarketer) 71% of
Snapchat users are under 25 years old. (Adweek)
6. Digging deeper into college love for Snapchat (via
Sumpto)
7. Why Millennials Snapchat
8. Why do teens love Snapchat? There aren't likes you have to
worry about or commentsits all taken away. Snapchat has a lot less
social pressure attached to it. Andrew Watts, 19 I highly recommend
reading his entire article titled A Teenagers View on Social Media.
Written by an actual teen.
https://medium.com/backchannel/a-teenagers-view-on-social-media-1df945c09ac6
9. You post the best, posed pictures you took with your friends
at the party with a few candids (definitely no alcohol in these
photos).
10. You post the most awesome photo of the night.
11. You post yourself getting ready for the party, going to the
party, having fun at the party, leaving at the end of the party,
getting food after the party, and waking up the morning after the
party.
17. Challenge: Walt Disney World wanted to join the Snapchat
conversation in a magical way. Solution: Disney brought in Snapchat
artists and influencers Mplatco and Shonduras to live Snap for a
full 24 hours from within the Walt Disney parks.
18. Results: 50k+ followers in just 24 hours. Hugely positive
fan response.
19. Solution: The MLS Hosted a Snap Off each week between
popular Snapchat artists. Vs Challenge: The MLS wanted to raise
their social profile during the playoffs.
20. Challenge: The Voice wanted to do something special for
their fans on Valentines Day. Solution: TheVoice Snapped fans back
individually with a special Valentines message from their
#VoiceValentine.
21. Challenge: Fox wanted to create an engaging story for Ice
Age fans on Snapchat. Solution: We created a unique Story for Ice
Age using the tap functionality of Snapchat.
22. Snapchat Discover
23. About Snapchat Discover - You can work with any of 9
digital publishers. - They include ESPN, Vice and the Food Network.
- More publishers are in talks with Snapchat. - Users need to swipe
to see new content. - Its still early days theyre experimenting. -
Sharing is limited to Snapchat Discover.
24. Creating Discover Content That Users Want To Share Give
users an image they can decorate with an emoji. Taken from Adweek:
http://www.adweek.com/news/technology/7-ways-get-people-share-
your-snapchat-messages-even-ads-165002
25. Creating Discover Content That Users Want To Share Have
users fill in the blank. Have fun with guacamole and lists, two
things people love. Imagine what their first hit record would be
called.
26. Creating Discover Content That Users Want To Share Users
can circle their current moods as expressed by Beyonc lyrics. Come
up with funny names for a boat. Dialog bubbles are fun to fill in
when the subject is The White Stripes.
27. Overcoming Snapchats Limitations
28. Overcoming Snapchats Limitations Problem: Its hard to build
a large following with disappearing content.
29. Problem: Its hard to build a large following with
disappearing content. Solution: Plan out your Snapchat stories,
then cross-promote them heavily on your other social channels. And
save your Snaps! Post one of the best Snaps (or a collage of Snaps)
to Instagram, or Tumblr, or make a video of your stories and share
them to YouTube and Facebook. Overcoming Snapchats Limitations
30. Problem: No clickable links makes it hard to prove an ROI
or track success. Overcoming Snapchats Limitations
31. Problem: No clickable links makes it hard to prove an ROI
or track success. Solution: You can try providing Snapchat-only
promo codes to see if they convert for you. However, your goal
should be to optimize engagement, rather than to convert people
directly from Snapchat. Drop-off - 31.31% - 1.49% - 2.76% - 1.43%
Overcoming Snapchats Limitations
32. Problem: Minimum spend is $750k per day to advertise with
Snapchat. Overcoming Snapchats Limitations
33. Problem: Minimum spend is $750k per day to advertise with
Snapchat. Overcoming Snapchats Limitations
34. Problem: Minimum spend is $750k per day to advertise with
Snapchat. Solution: Thats not the case anymore. Snapchat now offers
the ability to advertise on Discover. The rates are said to go from
$0.02 to $0.15 per open (for a 10 second video ad), and can
accommodate budgets from around $50k to $500k per day. Overcoming
Snapchats Limitations
35. Problem: Snapchat Discover doesnt allow for my brand to
tell a complete story. Overcoming Snapchats Limitations
36. Problem: Snapchat Discover doesnt allow for my brand to
tell a complete story. Solution: Work with influencers. They can
help you reach millions of engaged Snapchat users with a manageable
budget. Overcoming Snapchats Limitations
37. Thank you for joining us! Key Takeaways Be authentic.
Create content specifically for Snapchat. Provide entertainment
value to your audience. Cross-promote. Cross-promote.
Cross-promote. Interact with your fans. Open their snaps and reply;
dont leave them hanging. Get creative. Give your fans a reason to
want to watch your stories. Have fun with it. Snapchat doesnt
require perfection.