Louisville HUG November 2014 Social Media + Inbound

Amanda Iglesias @amandalucia

1  Social Media + Inbound

– Why does Social matter?

2  It’s all about the Fundamentals

– Guiding principles of Social –  10-minutes a Day

1 Social Media + Inbound

Once upon a time...

...all markets were conversations.

As society evolved...

...something became very apparent.

It’s hard to mimic face to face interaction....

really >

...on the Internet.

So, why does Social Media matter?

Because we want this number to grow?

Sort of...

Because we want users to end up here?

Sort of...

It can help grow your database...

fanbase. ...into a

There isn’t a formula to Social Media marketing.

2 The Fundamentals

...are not this complicated.

Who are you socializing with?

A human being.

(

A human being with questions, concerns and needs.

A human being with questions, concerns and needs.

Which gives you fellow human beings a huge advantage!

" Who is this human being?

" What are the problems you help them solve?

" What information matters to them?

" What influences their success?

But wait!

Listen with monitoring streams.

Set up your publishing timeline.

Get social for 10 minutes a day.

Review what’s working 1

t 1 minute Check which messages got traction.

Schedule your messages 2

t 2 minutes Check your calendar.

t 2 minutes Schedule your content.

Respond to interactions 3

t 2 minutes Mine your inbox for existing contacts.

t 1 minute Follow. Friend. Connect.

t 1 minute Join the conversation.

Listen Listen Listen 4

t 2 minutes Read through your streams.

i Helpful Resources

" Your Daily Social Media Game Plan (HubSpot)

" Social Media User Guide (HubSpot Knowledge Base)

" 9 Questions You Need to Ask When Developing Buyer Personas

(HubSpot)