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Social Media Marketing Strategy
MED-‐LINE Singapore
About Med-LineMED-‐LINE™ is a cosmeceu2cal grade and clinically efficacious range of products created by the pres2gious Korea Research Ins2tute of Bio Science. • Eco-‐friendly, fair trade and sustainable sourcing of raw ingredients and
advanced scien2fic produc2on methods • Target the signs of ageing but to also equip the skin with factors that will
allow op2mal cell renewal, healing and regenera2on, safely without harmful toxins and side effects.
MED-‐LINE Singapore was then co-‐founded by Joyce and Eunice, having the exclusive distribu2on rights within Singapore.
About Med-LineProduct: 13 skin care products within the cosme2c line Price: $35-‐$100 (mid-‐2er) Target Market: Mid 20s-‐40s, Female Place: B2B (e.g. Beauty Salon, hotels or Independent Retailer), Direct Consumer (online) Promo3on: Facebook, Instagram
LinkedIn Account Objectives
Objec2ves: 1. Drive sales of Med-‐Line products targe2ng
b2b business (& link to website) 2. Promote & bring awareness of ML product 3. Engage with targeted groups/ ML community 4. Leverage on LinkedIn pla_orm to interact
with poten2al customers through groups, conferences
LinkedIn Account Target & Posts
Target: • 80% B2B: dermatologist, spa owners, beauty centers, online stores • 20% B2C: niche poten2al customers, actual Med-‐Line community Posts: 1. Interview with Co-‐founders 2. Latest news, promo and products launches 3. Event & Trade shows
POST 1: Interview With The Founders
• Pla_orms: LinkedIn, LinkedIn Pulse, LinkedIn Group, Slide Share & relevant blogs
• Post: Genuine Recipe of success:
Trust, quality & NO 7 harmful Substances
Website Maturity AnalyticsResults
Website Maturity AnalyticsSolu3ons: • Blogs, Social Networking & Communi2es
– Create more prominent links to social media pla_orms • E.g. Linkedin, Facebook, Instagram • it would be easier for naviga2on if there is an icon at top corner of the webpage
– Create a blog • Ar2cles and discussion about related to different skin concerns and success stories • Within ar2cle use keywords • Republish into all social media pla_orms
Website Maturity Analytics
Know your competitorsSample websites: • hdps://www.iloveskininc.com/community/ • hdp://www.innisfreeworld.com/main/index.do?source=hdps://www.google.com.sg/
Website Maturity AnalyticsSolu3ons: • Brand Consistency & Aesthe2c Appeal
– Create a younger look and feel – Images are important – Sell it like a lifestyle – Decide a specific colour scheme
• Search Engine Op2miza2on – Through the blog linked to the website use keywords
Existing Social Media Platforms
SEO Key Words• Sensitive skin • Anti-‐aging • Korean skin care • Free from toxins • Whitening • Dark spots • Wrinkles • Detox • Dry skin
• No Parabens • No Ethanol • No Color • No Mineral Oils • No Butylated • No Hydroxytoluene (BHT) • No Synthetic Fragrances • No Sodium Lauryl Sulfate
(SLS)
Selected Social Media Platform• Facebook and Instagram • Based on the survey Facebook and Instagram is the
preferred social media pla_orm • Suggested 2mes for post:
– Weekdays: Morning 8am or Night 9pm
Selected Social Media Platform • Exis2ng Problems:
– Non-‐consistent content – Posts are not managed regularly – Content is not engaging for target audience
• Solu2ons: – Content to engage younger audience – Giveaways to adract “Likes” – Consistency of content
• 2 posts about a similar topic – Direct traffic back to website
Medlinesingapore What was the best gift you ever gave to someone? Treat your loved one with a #PureSoothingMist , the perfect handy spa treatment
#PureSoothingMist #MedlineSingapore #Christmas #BeFabulous #BeMEDLINE #homespatreatment #skincare #beauty
medlinesingapore
Medlinesingapore After a stressful day, a hot shower, nice movie and a Mulberry Whitening Mask or Yacon Hyaluronic ! What is one thing that always put a smile on your face? #BeFabulous #BeMEDLINE #uvdefencer #medline #absenceof7 #nocolour #NoSLS #noBHT #nomineraloils #nofragrance #noparabens #noethanol #medlinesingapore #bestsellers #fairtrade #dermatologist #loveskincare #korean #koreanskincare #sensitiveskin #ecofriendly #regenerative #brightening #nomoredullskin #skincare
medlinesingapore
Medlinesingapore WIN A TREATMENT with MEDLINE! #BeFabulous #BeMEDLINE 1) Follow Medline on instagram 2) Repost this picture on your Instagram page 3) Tag 2 friends 3 lucky winners will stand a chance to win a full size UV Defencer! #UVdefencer #nongreasy #SPF50 #medline #absenceof7 #nocolour #NoSLS #noBHT #nomineraloils #nofragrance #noparabens #noethanol #medlinesingapore #bestsellers #onlinestore #beauty #fairtrade #singapore #dermatologist #safe #loveskincare #korean #koreanskincare #sensitiveskin #ecofriendly #regenerative #brightening #nomoredullskin #skincare
medlinesingapore
Medlinesingapore Dear Winners, thank you for supporting! Kindly provide your full name and mailing address for us to send you your very own MED-LINE UV Defencer! @ Esterchang @coldkohmew Angel Lim
#BeFabulous #BeMEDLINE #uvdefencer #medline
medlinesingapore
"Mirror mirror on the wall, who's the fairest of them all?" And that's what we secretly asked ourselves every waking morning.. How about using Med-line Perfect Whitening Serum, one that comes with absolute no 7 harmful substances: • !color • ! BHT • ! SLS • ! mineral oil • ! Paraben • ! Benzophenone • ! synthetic fragrance Get yours today! #medlinesg #perfectwhiteningserum #mirrormirroronthewall #demacare #dermatology #clinicalskincare
medlinesingapore
Medlinesingapore WIN A TREATMENT with MEDLINE! 1) Follow Medline on instagram 2) Repost this picture on your Instagram page 3) Tag 2 friends 3 lucky winners will stand a chance to win a full size Med-line Perfect Whitening Serum! #BeFabulous #BeMEDLINE #PerfectWhiteningSerum #medline #absenceof7 #nocolour #NoSLS #noBHT #nomineraloils #nofragrance #noparabens #noethanol #medlinesingapore #bestsellers #fairtrade #dermatologist #loveskincare #korean #koreanskincare #sensitiveskin #ecofriendly #regenerative #brightening #nomoredullskin #skincare
medlinesingapore
Medlinesingapore Hooray! 7 potential long weekend holidays! Here are our travel essentials for these wonderful vacations! Have you planned yet? #BeMEDLINE #MedlineTravels #MedlineSingapore #medlinefabulous #thingsinmybagwhenitravel #travelessentials #travelgram #travelphotography #instatravel
medlinesingapore
Medlinesingapore Stand a chance to win Med-Line’s Double- Effect cream 1. Take a picture of your travel essentials 2. Tag #MedLineTravel 3. Like us on Facebook #medlinefabulous #thingsinmybagwhenitravel #travelessentials #doubleeffectcream #travelgram #travelphotography #instatravel
medlinesingapore
Medlinesingapore Detox me head to toe Eat well Drink at least 3 litre of water Treat your skin welll Do you know that there 7 harmful substances in most beauty products? Parabens Ethanol Color Mineral Oils Butylated Hydroxytoluene (BHT) Synthetic Fragrances Sodium Lauryl Sulfate (SLS) Detoxify me with Medline Say NO to the above evils and check out the full range of Medline products at http://www.moskinco.com
medlinesingapore
Medlinesingapore Preparing for the Lunar New Year? Don’t forget to stock up your beauty supplies to keep you looking fresh and gorgeous in that new outfit! http://www.moskinco.com #BeFabulous #BeMEDLINE #uvdefencer #medline #absenceof7 #nocolour #NoSLS #noBHT #nomineraloils #nofragrance #noparabens #noethanol #medlinesingapore #bestsellers #fairtrade #dermatologist #loveskincare #korean #koreanskincare #sensitiveskin #ecofriendly #regenerative #brightening #nomoredullskin #skincare
medlinesingapore
Survey Results
Final Facebook Likes!
6% increas
e
RolesAbigail: Have fun while crea2ng content for Social media post, construct a survey for market research, brand promo & product knowledge. ElisabeBa: interview with founders, 3 posts on Insta &Fb, LinkedIn (proposed ac2va2on) Karla: Design of banners, Interview with the co-‐founders Wendy: Overall coordinator, Photographer, website analysis, social media posts
