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A great social media marketing plan for antivirus products.
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Social Media Marketing Plan for
Antivirus Products
By Leonid Singha Internet Marketing Professional email: [email protected]
Pointers for strategy:
• Profile and Company Page Creation
• Cover Photo Design
• Join relevant groups and advertise (not spam) on their pages
• Share updates of the brand, trivias, Infographic on regular basis
• Respond to Comments & Reply
Pointers for strategy:
• Create Company Page
• Create Products & Services Tab
• Share updates of the brand, trivias, Infographic on regular basis
• Maximizing the LinkedIn news feed as a content delivery mechanism
• Join relevant groups and advertise (not spam) on their pages
Pointers for strategy:
• Business Account Creation• Custom Pinboards• Pin images of the brand or products, trivias, Infographic on regular basis• Repins• Invite to Pinboard• Run Contest on Pinterest• Follow relevant pinterest boards and advertise (not spam) on their pages
Google Plus
Pointers for strategy:
• Google+ Company Page Creation• Google + Cover Design• Google+ Updates• Google+ Follower Seeding• Join relevant communities /groups and advertise (not spam) on their pages• Content strategy same as facebook
YoutTube
Pointers for strategy:
• Initiate activities Video Optimization Video Submission Youtube Channel Creation Youtube Channel Design Youtube Viral Promotion
About The Brand – (XYZ…)
• Facts, news, updates, Philanthropic measures
• Like – New launches– Tactical promotional offers– Fun trivia's on group brands
Content Theme #1
Security Comparison
• Security comparison between life safety and internet security
Example.• We cannot guarantee that you will never be a victim of assault or
rape, there are several steps you can take to minimize your chances of being a victim.
• Difficult to estimate the number of hackers, there are several ways to protect your computer from hackers.
Content Theme #2
Security Tips
• Safety tips, advice
• Ways to stay safe on the net
• Some safety tips for seniors eg. walking with a companion is safer
Example.Don’t give out personal information, protect yourself from spamProtect yourself from email viruses
Content Theme #3
Content Theme #4
Mobile Security
• Virus protection, • Anti –theft • Call & Text filter
Internet security news, updates
• Post industry news and updates which is relevant to internet security/antivirus.
Eg.Safer Internet Day is celebrated worldwide in February to raise awareness about internet safety
Content Theme #5
Community for You
• Putting up a post on various communities that exist nowadays – internet security, PC antivirus, Mobile antivirus etc.
• We will share information about such communities, meet-ups and initiatives so that like-minded users can read about them and also join the relevant ones
Content Theme #6
Infographics
• A great visual medium
• Information graphics are a great way to give a lot of information in a creative poster-like format
Suggested Topics – • Web based attacks• How much of popular online sites consist of malicious
links(per minute/hour)- Social networking, Search engines, Video sites
Content Theme #6
“Make Safety a Habit” Facebook Contest
- share your safety story
Objective:• Create an app which can induce engagement with the users and also
enlighten them about importance of safety
Concept:• We can create an app where users can feed their unique safety tips• Topics could range from personal safety tips to road safety tips
- The most unique and utilitarian story would be selected as the winner
Suggested Duration: 2 weeks Suggested Gratification: $200 as the prize money
“Spam it Off!”
Facebook Contest
Objective:• To create user engagement on grounds of funny spam email subject lines
because laughter and jokes are something that everybody connect with.
Concept:• The idea is to invite users to participate in the contest. The contest is around
making users share the funniest of email subject lines which appeared in their spam folder of their inbox. -The most hilarious ones or the top three shall win prices from Antivirus e-shop.
Eg.- You are beautiful and we know it! Because you just won a beauty contest. This is not a hoax! You just won 40 crores.
Suggested Duration: 2 weeks Suggested Gratification: $200 as the prize money
‘I Saved’ A contest on Pinterest
Objective:• Create an app which can induce engagement with the users and also
enlighten them about importance of safety
It’s this simple• Follow XYZ… on pinterest• Create a pinterest board call ‘I saved’• Click on ‘start pinning’ , to visit our products pin at least 10 of your
favourite product items.• Add #ISaved and @XYZ.. to each pin. When your board is complete, enter
your contact information and pinterest URL in the form below.
Suggested Duration: 2 weeks Suggested Gratification: $200 as the prize money
Facebook Advertising (Spend $200+/m) (Click to website)
Create ads to encourage people to visit your website
Example.Ad Title:Know What Is Killing Your System
Ad description:A wholesome stop-shop for all your security issues. Top of the line security software solutions, at competitive prices for every purpose. Anti-virus E-shop provides a wide range of products to fulfill all your gadgets.
Facebook Advertising (Spend $200+/m) (Click to website)
Create ads to encourage people to visit your website
Example.
Ad Title:100% Security 100% Trust
Ad description:A software shop to cater to all your internal security issues. Offering a wide range of products and brands, the software support is unparalleled. Antivirus e-shop is a healthy experience for your system!
Paid Advertising (LinkedIn)
Advertising Spend $200+/m
LinkedIn Advertising Management
Ad Type- Banner ads(link to website)
Paid Advertising (YouTube)
Advertising Spend $200+/m
YouTube Advertising Management
Ad Type- Banner ads(link to website)
Thank You
