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Learn about social media campaigns. Why run a social media campaign? How to run a successful social media campaign. Tools to make the job easier.
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#SMSummerSchool | @rareresults | @smeducator | @WURSTCalgary
Rare CommunicationsSocial Media Summer School
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• Why Run A Social Media Campaign?
• How to Run a Successful Social Media Campaign
• Tools to Make the Job Easier
Todays session will cover:
Why Run a Social Media Campaign?
Brand BuildingLaunching a new brand or re-branding your current organization: logo, website, social media
Awareness CampaignCauses, New Products & Services
User EngagementSocial Media Followers, Feedback, Contests
Big AnnouncementsProduct launch, new service, new location, new partnerships
Sales & FundraisersConvert your audience or members to customers or donors
How to Run a Successful Social Media Campaign
What You Need to Get Started?
1. Your Story
2. Photos
3. A little tech “know-how”
4. Respond in real-time
Plan Your Campaign
1. Short term objectives -- TACTICS
2. Content ideas
3. Calls-to-Action
4. Timeline
Choose Your Most Effective Platforms
Where is your audience most likely to spend time?
Integrate! Integrate! Integrate!
Make sure your website & landing pages are optimized!
Create an Editorial CalendarExcel spreadsheets & blogs
“Great stories succeed because they are able to capture the imagination of large or impor-tant audiences”
~ Seth Godin
Don’t Forget to Measure it.
Tools to make the job easier
Social Media Marketing Resources
Analytics & Monitoring Tools
Contests & Campaigns
Michelle Sklar, Co-Founder & CMOwww.coupons4giving.ca
@coupons4giving
Facebook.com/coupons4giving
Next week:How to Listen & How to Talk – How to Make the
Most of Positive and Negative Interations
Questions?