Social Media ToolsUSED FOR EMERGENCY MANAGEMENT

Victoria Edwards

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Overview

Getting Started with Social Media

Social Media Overview

Social Media Examples

What to Do During an Event

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Getting Started with Social Media Develop a presence Develop standard operation proceduresWill describe how you will use and maintain yoursocial media platformsEducating employees on social media best practicesTypes of content you can postHow to monitor commentaryFAQ's with various responsesWaiver and release formSocial media support email

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Decision Tree

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Develop Scenarios Develop a group that contains PR, legal &social mediaCreate a spreadsheet of possible scenariosDetermine if they are problem or a crisisProblem = MinorCrisis = Major = Effects Bottom LineDevelop a hashtag

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Examples

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Social Media Tools

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Social Media Tools

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Social Media OverviewSocial Media Networks - Allows individuals to create anaccount and communicate with others within that platform.Examples of this are Twitter, Facebook, LinkedIn.

Media Networks - Allows individuals to create an accountand communicate with others within that platform by sharingvarious media, such as photographs or videos. Examples ofthis are YouTube, Instagram, Twitter, SlideShare andPinterest.

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Social Media Tools

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Social Media OverviewSocial Media Management/Listening Tools - Allows usersto monitor and manage their social media networks as wellas generate metrics/reporting for determining their reachand effectiveness. Examples of some of these are Sprinklr,Radian6 & Brandwatch

Enterprise Communication Tools - Allows teams within acompany to communicate with others within that a privatechat and share various document and files. Examples ofthese include Hipchat, Yammer, and Slack.

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Blogs

“Regularly updated portion of a website that cansupport in-depth interactive discussions better than amicroblog such as Twitter due to character limitation.It requires creative content to entice the public toparticipate in the information-sharing process. It is alsowritten in a conversational and informal style versus awhite paper.

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Facebook Safety Check

If you’re in the location ofthe crisis, Facebook will askyou a question, are yousafe or are you in the areathat is affectedThis will then show up intheir newsfeedClick to a page of safetychecks to see everyone ofyour friends in that area

Google Person FinderGoogle Person Finder is a open source web application that allowsindividuals to access a message board for survivors, family, andloved ones affected by a natural disaster. People can post andsearch for information about each other's status and whereabouts.The program also lets press agencies, non-governmental agenciesand others contribute to the database and receive updates by usingthe Person Finder API based on the PFIF (people finder interchangeformat) open standard.

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Social Media Data During Hurricane Sandy, users sent more than 20million Sandy-related tweets during the eventFollowing the Boston Marathon bombings, onequarter of Americans reportedly looked toFacebook, Twitter and other social networkingsites for information, according to The PewResearch CenterFacebook recorded 4.5 million status updatesfrom around the world that contained the words"Japan" "Tsunami" & "Earthquake" (84% of totalupdates)

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Receive a Debriefing of the EventQuestions that should be asked are:

What happened?Where did it happen?What offices are affected?Is the situation resolved or continuingWhat is being done right now?What is the potential for escalation?What is the expected outcome?What is the best-case scenario?What is the worst-case-scenario?Which is more likely?

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Social Media Best Practices During a Crisis

Wait for leadership to inform social mediaregards to messagingPause all marketing campaigns, ads, postsDevelop appropriate messaging for social &blog regarding the situation (includehashtag)

Social Media Best Practices During a Crisis

Risks with Social Media - Misinformation

Risks with Social Media - Scams

Final ThoughtsDevelop a presence in social media firstDevelop SOP's prior to an eventInvest in listening toolsDevelop hashtag for public to followEducate your customers/users on scamsWait for leadership to inform social media regardsto messagingPause all digital marketing campaignsDevelop appropriate messaging & for social mediaand other platforms, regarding the situationPresent only factual information "At this time, weknow..."

Resourceshttp://www.scientificamerican.com/article/how-social-media-is-changing-disaster-response/http://mashable.com/2013/05/21/social-media-disaster-response/#H7bGzR.hdgqr