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Social ReputationManagement for
RestaurantsBoost Your Saleswith Social & Reputation Management
Since the creation of the smartphone, a revolution of epic proportions has occurred. Virtually everyone is carrying around a personal computer that is more powerful than the computer that put a man on the moon.
Entire industries have either changed or become extinct.
The revolution is now.
Mobile allows for constant connectivity.
Hourly distribution of searches by platform.
ZERO MOMENT OF TRUTH
Consumer Buying Cycle
InterestPartner Advertising:SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals.
ResearchSearch engines, online reviews, ratings, relevant articles, word of mouth. The business’s reputation is what consumers say it is.
PurchaseIn-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made.
ExperiencePost-purchase experience: Facebook post, tweet, write review, discuss with friends, blog, Consumer compares expectations and reality.
Decisions are made before entering a store.
When purchase decisions are made by shoppers.
40%
60%
25% 17% 17% 15%
75% 83% 83% 85%2010 2011 2012 2013 2014
Before Entering a Store In-Store
Reputation Intelligence
Monitoring your virtual doorway 24/7/365 and reporting to you automatically….
A business’s virtual doorway iswhat you say about yourself.
DIGITAL FOOTPRINT
A business’s virtual doorway iswhat others say about you.
DIGITAL SHADOW
Premium visibility creates/corrects listings on The Big 4.
Google+, Bing, Yelp and YP! The Big 4 places to be found online, we will navigate the ever changing world of these search engines and get your business
listed with premium visibility.
Building your presence everywhere... automatically!
Listing Distribution
These four major data providers are trusted to provide accurate business listing information to hundreds of sites including:
search engines review sites social sites GPS & vehicle navigation online directories
[24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies Allpages.com AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps App.net AroundMe.com Ask.com AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com Chamberofcommerce.com Chewsy Chrysler City-data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search Consolidated Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com Family Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis Lexus Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com Patriot Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com ShowMeLocal Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta Verizon Vernon Publishing VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca WeddingWire.com Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local Yellowbook.com Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com Zipcodez.com ZipLocal
Listing Distribution pushes to 300 plus sources...
Plus we continue to monitor these sources
to ensure data remains correct.
73% of people lose trust in brands due to inaccurate business listings.
Getting started is easy!
Just confirm the business listing is correct.
Business NameStreet AddressZip CodeStatePhone NumberWebsiteBusiness Category
Automatically corrects errors &adds missing info on each data
provider.Progress can be monitored in Presence Builder.
Monitor your
listings foraccuracy
& presence.
How your business looks in the Magic Three.
The 3 things every business needs.
1
2
3
Google+
Google reviews
Consistent business listing dataon relevant online sources.
Search results are like a shopping mall where every store sells the exact
same product or service.
Online Reviews = Revenue
Customers who read consumer reviews to ensure they are purchasing the right product or service.
US customers who say their buying decisions are influenced by online reviews.
The amount of new business companies with positive reviews can convert when compared to companies with ZERO or negative reviews.
Consumers who consider user generated reviews important or extremely important.
70%90%
183%
82%
Review response service claims the review sites for your business...
92% of consumers now read online reviews (vs. 88% in 2014)
Engage the Reviewer.
What would you do if someone was in your store reviewing it right now?
WHY ENGAGE
3 Steps to Respond to a Negative Review
1. Say You’re Sorry!
1 I’m really sorry you had a negative experience at our restaurant. We really pride ourselves in providing good customer service and an exceptional dining experience!
2. Leave Some Marketing
1
2 This must be an isolated incident, as normally people rave about our customer service - from the food to the staff, we’ve won numerous awards. I am anxious to hear what happened to see if we can rectify the situation.
I’m really sorry you had a negative experience at our restaurant. We really pride ourselves in providing good customer service and an exceptional dining experience!
3. Get the Customer on the Phone!
1
2
3 I’d love for you to call me so we can work this out. My name is Amy Brown, and I’m the owner - please give me a call at 555.666.7777.
I’m really sorry you had a negative experience at our restaurant. We really pride ourselves in providing good customer service and an exceptional dining experience!
This must be an isolated incident, as normally people rave about our customer service - from the food to the staff, we’ve won numerous awards. I am anxious to hear what happened to see if we can rectify the situation.
Two steps to positive review success.
1 2ENGAGEThe Reviewer
Why Engage?
What would you do if someone was in your store
reviewing it right now?
HARVESTWord of Mouth
Encourage customers to leave online reviews.
Publish review highlights in your social marketing.
Share positive reviews.
1
Think of reviews as management tools.
Intelligence to run your business better.
Good Reviews
AccoladesGoal Setting
Bad Reviews
Staff TrainingPolicy Issues
Service industry needs to monitor the virtual doorway.
93% of US consumers check reviews before dining or shopping.
Email daily alerts to up to 6 key members
of your management team.
New Review Found!
Owner
General Manager
Assistant Manager
Chef
Sous Chef
Bar Manager
Successful social marketing
is about three things:1 2 3
CustomerService
GeneratingLeads
BuildingFans
Customer ServiceHaving a social media channel you don't monitor is like having phone
lines at your business that are never answered.
Generating LeadsEvery day consumers are declaring their intentions on social media…
I’m craving Greek ribs!
Where do people go for drinks
on a Wednesday
?
Best pizza in town?
Generating Leads...and those intentions are real-time
leads.
Posting interesting & relevant content is key.
And remember to vary your posts.No one would watch a TV channel with 24/7 commercials, so why would they do that online?
Throw in some entertainment!
(703) 337-0123SOCIAL
facebook.com/InteliSystems twitter.com/intelisystems linkedin.com/company/intelisystemsWEBSITE
www.reputation.intelisystems.com
