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The talk discusses why 5,000 Facebook fans not (instantly) increase sales, what metrics really matter in Social Media and how businesses can stay ahead of the Social curve.
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!!Social!ROI!–!Prove!the!value!Why!5,000!Facebook!Fans!not!(instantly)!increase!your!sales!!!
Social'ROI'Why$5,000$Facebook$Fans$not$(instantly)$increase$your$sales$
Start'at'the'Beginning.'With'Goals.'
You'Need'a'Strategy.'Period.'
$$$$
This'Confuses'you?'Welcome'to'the'Club!'
$$$$
Metrics'that'Matter'
Home'Sweet'Home'–'Use'Google'Analytics'
Nurture'Referral'Sources'
Understand'TrafIic'Sources'
Engagement'is'King'
Facebook:'The'ROI'of'Your'Friends'and'Fans'
Facebook:'Travel'Around'the'World'
Facebook:'Sources'of'Customer'Love'
Little'Birds'Can'Fly'High'
Twitter:'Keep'it'Simple'
Bit.ly'Links'Travel'Fast''
InIluence'
Klout:'Does'InIluence'Matter?'
Klout:'Yes,'but'Only'with'the'Right'Topics!'
Klout:'Content'that'Performs'
Bringing'it'All'Together'Measurement'Tools'
SproutSocial'
SproutSocial'
SproutSocial'
SproutSocial'
Measurement'Tools'
• Hootsuite$www.hootsuite.com$• ScupSocial$h>p://www.scup.com/en/$• SproutSocial$h>p://sproutsocial.com/$• Edgerank$Checker$h>ps://www.edgerankchecker.com/$
Last'but'not'Least'