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SOCIALSTORYTELLING
Using Social Media to Connect with Your Students at the Next Level
Cheryl Rodewig // @cherylrodewig
The content landscape
…has changed
But it’s still about people
2.7BILLION
StaffPartner
Instructor
Grad
Employer
Using the Content
Matrix
Image credit: Distilled
What You Want to Share:
School News Testimonials Trends/Infographics
Videos Blogs Viral Content
Image credits: Newspaper by Yorlmar Campos; Speech Bubble by Jack Zwanenburg; Graph by Tommy Kuntze; Blog by Luke Jarrett; Video by Dominic Whittle
Tips for Connecting:
LikeAnd like some more
TestimonialsHelp your stars shine
TaggingPeople and places
ShareInstructors and partners
Image credits: The Noun Project (Tag by Bryn Taylor; User by Mundo)
Make it visual
Add a tag
Brag on your
students
Share a video
Company
University
What You Want to Share:
Job Postings
Job Tips Blogs FAQs
School News Trends/Infographics
Image credits: The Noun Project (Light Bulb by Jacob Melton; Help by dw)
EmployeesGet listed
BloggingNo website needed
ReviewsFrom graduates
Notable AlumniBrag on your best
Tips for Connecting:
Image credits: The Noun Project (Group by Gregor Črešnar; Allstar by joris sewandon; Rating by Creative Stall)
Spotlight your
grads
Add a link for deeper
connections
Blog about it
What You Want to Share:
Breaking News School News
Fun Facts
VideosBlogs
Trends Fun and GamesTestimonials
Image credits: The Noun Project (Video Game Controller by Vardan Stepanian; Bullhorn by Gardenia Fair)
TaggingAs much as possible
Follow and RTAnd “quote retweet”
Live Q&ACustomer support
ListsMaster curation
Tips for Connecting:
Image credits: The Noun Project (Refresh by Joris Hoogendoorn; List by Nicholas Menghini)
Connect it to your
story
Share a video
Quick Detour: YouTube
Let your students
speak
What You Want to Share:
Photos of Students
Scenery/Food
VideosClassroom Photos
Viral ContentInspirational Quotes
Image credits: The Noun Project (Picture by Alex Auda Samora; Quote by Matthew R. Miller; Slideshow by Ralf Schmitzer)
TaggingWhere relevant
Follow and regramThere’s an app for that
HashtagsReally matter
Live EventsIn-the-moment
LikeA lot
Tips for Connecting:
Image credits: The Noun Project (Hashtag by Isabel Foo; Calendar by Zlatko Najdenovski)
Make it interactive
Show what students
do
Host a contest
@cherylrodewig
/in/cherylrodewig
cherylrodewig.com
And always cross-promote your channels ;)
