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Presentation to Niagara Culinary Institute on October 31, 2013 that explores how Food Scientist can leverage technology, Social Media and Big Data to drive Food Innovation. This provides example and framework on how to develop new food products from Ideation to Launch.
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Big Data & Social Networks !How they’re changing your Food Innovation"
Max Tremblay - October 31, 2013"
Agenda!
!!Max Tremblay introduction…. A Day on the Internet!!1. Leveraging Social Media & Pictures to Drive your Food
Innovation !2. Your Food/Brand story: Can Full Exposure +
Transparencies = Trust!3. Are QR Codes…. the Future of Food Shopping?!4. How will big Data influence your Food Innovation!5. What’s for Dinner? How do consumers decide? !
BIG DATA & Social Networks"How they’re changing your Food Innovation"
CPG Food – My Biography !
Worked on over 500+SKU’s!
Food Innovation Process"
• Identify white spaces!• Rank food &
ingredient trends!• Top growing
categories!• Competitive entries!• International
offerings!
Ideation - Review CATEGORY
Trends?"
• Will consumers like/buy the concept!
• Develop product concept test including: !• Brand!• Insight/Target!• Usage!• Packaging!• Price!
• Develop product batches!
• In-home test to deliver against the value proposition!
• Continue development until product targets are achieved!
• Present to retailers!• Pay listing fees!• Build awareness &
trial in market!• Do or Die!
Concept for Consumers unmet
needs?"
Launch & Sell to Customers/Consumers"
Company – Capabilities &
Prototyping"
-6 Months! Months!
Food Innovation Process - Example"
• Moms worried about kids not eating enough food!• No kids offering in the category!• Aging demo !
Ideation - Review CATEGORY
Trends?"
“From the brand you know and trust, introducing 4 new meal ideas that kids will love… easy to prepare in less than 5 minutes, priced right @ $2.99”!
R&D develops 4 meal varieties that meet or exceed product standards for !1. Gross Margins!2. Kids “like”!3. Taste/Colour!4. Texture!5. Nutrition!!
• Produce sales samples 12 wks pre !• Present Category opportunity!• Pay $100-250K per SKU!• Invest $XX millions to support via ad/sampling programs!
Concept for consumer unmet
needs?"
Launch & Sell to Customers/Consumers"
Company – Capabilities &
Prototyping"
-6 Months! Months!
A Day on the Internet!
Innovation Drivers & Enablers!• Blogs, Pictures!• Video!• #hastag, @branding!Content"• Social Media – FB, Twitter, Bloogger,
Instagram!• Location Based Service!• Wifi!
Connection "• Tablets, Smart phones!• Wearable (Watches)!• QR codes!Portability"• Plummeting Cost!• Exponential volume!• Processing speed!Data"• New Business model spun off!• Warp speed Innovation!Ecosystems!
A Day on the Web – The rise of content!
A Day on the Web – The rise of social!
People&like&to&share&your&stories&and&engage&in&conversa5ons&
A Day on the Web – The rise of pictures!
We&like&to&show/share&our&thoughts,&stories&&&connec5ons&
A Day on the Web – The rise of mobile!
Mobile&technologies&are&rapidly&expanding&the&uses&of&the&Internet,&&the&base&of&internet&users&and&the&access&loca5on.&Canada&has&highest&smartphone&penetra5on&in&the&world&(62%)&
A Day on the Web – The rise of mobile in Canada!
Search is the #1 mobile activity, however Canadians used their devices to look for food alternatives!
A Day on the Web – The rise of ecommerce!
More than half of all purchases made are being influenced by the web!
Growth&in&Internet&traffic&con5nues&to&outpace&growth&in&users&due&to&the&emergence&of&new&forms&of&online&media&(e.g.&Video).&!
A Day on the Web – The rise of data!
A Day on the Web – The rise of data!
A Day on the Web - Big Data is Everywhere!!
Section 1 – Leveraging Social Media & Pictures to drive your Food Innovation –> Instagram vs Pinterest!
Section 1 – Leveraging Social Media & Pictures to drive your Food Innovation –> #Food.. Porn!
Section 1 – Leveraging Social Media to drive your Food Innovation –> Taco Bell Canada New Menu Item !
Section 1 – Leveraging Social Media to drive your Food Innovation – New Taco Bell Menu Item !
Section 1 – Leveraging Social Media to drive your Food Innovation – New Taco Bell Menu Item !
Section 1 – Leveraging Social Media & Pictures to drive your Food Innovation – Instagram #brandfood power!
Section 1 – Leveraging Social Media & Pictures to drive your Food Innovation – Jimmy John’s Instagram Pics!
Section 1 – Leveraging Social Media & Pictures to drive your Food Innovation!
Section 2 – Your Food & Brand Story – Can Full Exposure + Transparency = Trust? - CHIPOTLE!
Section 2 – Your Food & Brand Story – Can Full Exposure + Transparency = Trust? - CHIPOTLE!
Section 2 – Your Food & Brand Story – Can Full Exposure + Transparency = Trust?!
Section 2 – Your Food & Brand Story – Can Full Exposure + Transparency = Trust?!
Section 3 – Are QR Code…The Future in Food Shopping? – Tesco Supermarket in Korea!
Section 3 – Are QR Code…The Future in Food Shopping? – Tesco Supermarket in Korea!
Section 4 - QR Code & The Future in Food Shopping – Well.Ca - 2013!
Section 4 - QR Code & The Future in Food Shopping – Well.Ca - 2013!
Section 4 - QR Code & The Future in Food Shopping!
Section 4 - QR Code & The Future in Food Shopping!
Section 4 - QR Code & The Future in Food Shopping – Apple Store via Itunes!
Section 4 - Big Data’s Impact on Your FOOD INNOVATION!
Section 4 - Big Data’s Impact on Your FOOD INNOVATION!
Section 5 – What’s for dinner? How do consumers decide?!
LBS (Location Based Services) are revolutionizing how we search/find !
Yelp"• 102MM Users, +43% Y/Y!
• 39MM User-Generated!Reviews, +42% Y/Y!
Foursquare"• 40MM Users, ++% Y/Y!
• 4.5 Billion Check in!• 1.5 Million Business!
Section 5 – What’s for dinner? How do consumers decide? – Foursquare Check Ins!
Section 6 – What’s for dinner? How do consumers decide? – Boston Pizza!
THANK YOU##
Happy Halloween!
You can reach me at [email protected] or !
Follow me on Twitter @maxtfactor!
