Social TechnologyHow Social Networking Can Help with

Communication, Recruiting and Retention Donald E. Hester, Commandant Det. 1155

www.MCL1155.org www.facebook.com/MCL1155 www.twitter.com/MCL1155

Progression

Progression

VFW National Social Media

American Legion National

AL

Marine Corps League National

No social media!

Most Popular Sites to Use

• Facebook (Lots of features)– www.facebook.com

• Twitter (Short messages)– www.twitter.com

• YouTube (Video)– www.YouTube.com

• Flickr (Pictures)– www.Flickr.com

Integration

• Problems with websites– Fresh content–Whose going to create the content– Cost of adding content to your site

• Solution work smarter not harder– Use content from others– Example put a feed from the VA in your site– Use free social media sites to augment

(think of it as a force multiplier)

Free Content

Automatic update from Facebook or twitter to your website

www.MCL1155.org

1155’s Group on Facebook!

942’s Group

Groups have limits but can be setup to be private so that the public cannot see it.

Page on Facebook

Don’t do this…

This is set up as a ‘person’ not a ‘page’ or ‘group’. Pages have the most flexibility. Also use your detachment’s name and not a generic title.

Det. 1155 on Twitter

www.CCCToyDrive.org

Pictures of our events on Flickr.com

Get Donations

Setting Up a Facebook Page

Things to Remember

• You need at least 25 people to “like” your page in order to get a custom URL

• Example:– www.facebook.com/MCL1155

• Otherwise you get a URL like this:– www.facebook.com/pages/Delta-Diablo-

Det-1155-Marine-Corps-League/192163964156833

Create Events

Select Events from your Page

Enter Details and a Photo

Invite your friends

Create an Ad

Target your Ad

What is your budget?

Track your progress

Is your recruiting paying off?

BVMB Tracking Example

Available Stats