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Benelux Staffing warmly welcomes you to Lute
LinkedIn Media Lunch
Socially Engaged Staffing Firms
Agenda
The Most Socially Engaged
Recruitment Agencies
Building the Foundations for
Success
Michel van Eijnatten and the
Maandag story
Agenda
The Most
Socially Engaged Recruitment
Agencies on LinkedIn
Alex Charraudeau Media Solutions Manager
How to become
Socially Engaged
6
How to Become Socially Engage
Build the Brand
• Focus on your Followers.
• What is your Talent Brand Index.
Engage • Content is key to success.
• What is your Content Marketing Score?
Empower your People
• Leverage your employees’ networks
• What is your SSI?
How to Become Socially Engage
Build the Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand Index?
Engage • Content is key to success.
• What is your Content Marketing Score?
Empower your People
• Leverage your employees’ networks
• What is your SSI?
How to Become Socially Engage
Build the Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand Index?
Engage • Content is key to success.
• Reach the right people.
• What is your Content Marketing Score?
Empower your People
• Leverage your employees’ networks
• What is your SSI?
How to Become Socially Engage
Build the Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand Index?
Engage • Content is key to success.
• Reach the right people.
• What is your Content Marketing Score?
Empower your People
• Leverage your employees’ networks.
• What is your SSI?
How to Become Socially Engage
Build the Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand Index?
Engage • Content is key to success.
• Reach the right people.
• What is your Content Marketing Score?
Empower your People
• Leverage your employees’ networks.
• What is your SSI?
Three measures to being
Socially Engaged
12
Do you know Jessica Alba?
Viewing employee profiles
Connecting with your employees
Do you know
The Honest Company?
Researching company and career pages
Following your company
Viewing jobs and applying
Companies with a better Talent Brand Index find it easier to recruit
14
Talent Brand Index
12
18
35 38
50
61
70
0
25
50
75
100
Easier to recruit Harder to recruit
15
Which is better?
Do you want to be in Time
Magazine?
Do you want to be in Trout
Fisherman Weekly?
You can own the conversation in your market to build brand credibility
16
Content Marketing Score
17
“True leaders don’t create followers. They create more
leaders.”
Tom Peters
72% of salespeople using social selling outperform their peers
18
Social Selling Index
In closing
19
How to Become Socially Engage
Build the Brand
• Focus on your Followers.
• Own your market.
• What is your Talent Brand Index.
Engage • Content is key to success.
• Reach the right people.
• What is your Content Marketing Score?
Empower your People
• Leverage your employees’ networks.
• What is your SSI?
©2014 LinkedIn Corporation. All Rights Reserved.
How LinkedIn top performers
adapt to succeed
Juan Marcos Pereira Media Solutions Consultant
Understand your audience:
What is their behaviour?
Candidates are researching you The “buyer’s” process has changes
2 hrs
Talent Board research shows that
candidates will spend up to two hours
researching a company before they
make a decision to apply
Clients are researching you The “buyer’s” process has changes
5.4 75 of B2B buyers now use social media to be more informed on vendors
% 90 of decision makers say they never respond to cold outreach
% people are now involved in the average B2B buying decision
Offer news, insights and job opportunities Because LinkedIn members expect you to
88 71 % 68 % %
Members on
LinkedIn would
follow companies
they’re interested in
Members on
LinkedIn follow
companies for news
& insights
Members on
LinkedIn follow
companies for jobs
Only 20% is
acitive!
Adapt:
How does that look on
LinkedIn?
Great companies, are always evolving.
They’re never finished and never fully
developed. Each day presents an opportunity
to learn more, do more, grow more.
Permanent beta is a lifelong commitment to
continuous growth.
Reid Hoffman
ENGAGE
Your brand &
Your followers
Nurture your followers &
target audiences
Build Engage Recruit
Build and Engage is more important than ever Because audiences expect/want it this way
Do what you do best
Applied
Aware Not
Aware
Familiar Interested
LinkedIn-impacted hires are those who have been hired AND updated their LinkedIn Profile
3-5 Months required to provide complete results
Screen Hired Updated
Profile
Impacted Hire Points of LinkedIn Influence
Influencing on the Decision Path will pay off help them to form positive feelings and thoughts about you.
Awareness
Consideration
Conversion
The more they see you, the more they know you
The more relevant your content, the more likely they are to consider converting
The more personalized the experience, the higher the likelihood that people converting are a good fit
Media: Frequent, Relevant and Personal 3 key things that will help you to convert
Awareness
Consideration
Conversion
• Recruitment Ads • Sponsored Updates • Sponsored Jobs
• Premium Career Page • Talent Direct • Sponsored Updates
• Sponsored Jobs • Talent Direct • Sponsored Updates • LCLP
Use the right solution, for every step of the
journey Each one is developed for a purpose
Return on investment from
Inbound Marketing is increasing
year on year.
Why?
1. Marketers are better
equipped and educated.
2. Audiences expect to be
marketed to in this way.
HubSpot – State of Inbound 2014
85 Marketers who state they are practicing inbound rose from 60% last year to 85%
13x Marketers who have prioritized
blogging are 13x more likely to
enjoy a positive ROI
Inbound Recruitment Marketing Increases ROI Because audiences expect/want it this way
%
The top performers are
listening to their audiences,
adapting and investing in:
..and are seeing positive ROI
1. Focusing on building their brand &
LinkedIn follower base.
2. Sharing relevant, engaging content.
3. Empowering employees.
Great companies, are
always evolving. They’re
never finished and never
fully developed. Each day
presents an opportunity to
learn more, do more,
grow more. Permanent
beta is a lifelong
commitment to continuous
growth.
Reid Hoffman
This is not a campaign, It’s a commitment Just to mange expectations
Act:
Build a strategy and find the
solution that fits your needs
Media influencing and driving your audience
Generate leads - Recruit actively - Candidates apply actively
Converting the right audiences
Ads Sponsored Updates LandingPages Employee Profile Ads
Jobs Recruiter Seat Lead Capturing Page
Talent Direct
Let media work for you and impact your results
©2014 LinkedIn Corporation. All Rights Reserved.
Michel van Eijnatten Marketing and Communication
Manager
Maandag and Whoohoo
The Maandag Story
©2014 LinkedIn Corporation. All Rights Reserved.
“The best recruiters act like
marketers”
Thank you from LinkedIn Benelux Staffing