Socio-media-logy

CrawlLook Around and

Listen

WalkConnect and

Activate

RunEngage, Involve

and Expand

ThriveFans Help You Do

the Lifting

• Define business strategy and goals• Make your web site desirable to visit• Optimize search• Identify social targets• Build database

• Establish social networks•Quantify and qualify audience• Create and build relationships•Increase what works; pull back on what doesn’t

• Make content more interesting-Video-Podcasts-Webinars-Apps-Live events•Find new places to outreach

• Rely on your community for their content and ideas•Nurture them-Forums-Better customer service-New products