Content Marketing Manager Job Listing Study

We analyzed 300 U.S. job openings for content marketing managers to learn which qualities employers are looking for in candidates, including:

• What types of academic backgrounds are most frequently requested?

• How many years of experience, and what types of experience are required?

• What are the most commonly requested skills?

Abstract

Level of Education Required

Seventy-one percent of the listings explicitly required candidates to have earned a bachelor’s degree (BA/BS), including those that also requested graduate degrees.

24%

5%

12%

59%

BA/BS requiredMBA/MA preferredBA/BS preferredNo requirement listed

Top Requested Degrees by Field of Study

Marketing was the most requested undergraduate major, at 48 percent. But nearly as many job posts (39 percent) had no concentration preference whatsoever.

Percent of sample

Marketing

Communications

Journalism

English

Business

Public relations

Technical writing

No preference

0% 10% 20% 30% 40% 50%

Required Years of Experience

Nearly half (47 percent) of listings required candidates to have at least three to five years of professional experience, with many requesting five or more.

Professional experience

Marketing experience

0% 20% 40% 60% 80% 100%

None listed 1-2 3-5 6-8 9+

Percent of sample

Experience Preferred or Required

Nearly half of employers preferred candidates to have direct experience with content marketing, and 38 percent requested social media marketing experience.

Percent of sample

Content marketing

Social media

Management

Editorial/publishing

Tech/software

B2B

Industry specific

Journalism

Communications/PR

Agency

0% 10% 20% 30% 40% 50%

Top Skills Requested

Employers requested a wide variety of skills, but most (69 percent) requested demonstrable writing and editing skills.

Percent of sample

Writing/editing

SEO

WordPress/CMS/HTML

Data analysis

Marketing automation software

Adobe CS

Multimedia

Design

Research

0% 15% 30% 45% 60% 75%

Number of Employers Requiring Writing Samples

Only 12 percent of the listings indicated that candidates would either need to submit a portfolio of previous writing or complete an initial writing assignment.

88%

12%

Sample requiredNone required

Job Opportunity Location by State

Thirty percent of all the listings were for positions in California. New York followed at 9 percent, with Texas and Massachusetts close behind at 7 percent.

27%

3%

3%3%

4%5% 7%

7%

9%

30%

CANYTXMAILWADCFLGAOther

Job Titles Included in Survey

We began by surveying listings with the exact title “content marketing manager.” Then we progressed to close equivalents and titles with comparable requirements.

18%

3%3%

5%

6%

7%7% 8%

9%

34%

Content marketing managerDigital marketing managerMarketing content managerSenior content marketing managerContent strategistDigital content managerDirector of content marketingManaging/executive editorContent marketing leadOther

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Read about our findings in more detail.Read Report