Embed Size (px)
DESCRIPTION
Ed will show you how to make your brand addictive on social networks and creating an optimal customer experience. By crafting a brand's story narrative, you'll learn how to keep your social media fans coming back for more. Move from a paid media social approach to an earned media approach.
Citation preview
@StayingInDroves
Hooked on Story: How to Make Your Brand a Habit on Social Networks
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
@StayingInDroves
Cue
Ritual
Activate the Pleasure
Center
Reward
@StayingInDroves
Cue
Ritual
Activate the Pleasure
Center
Reward
RewardVariable
@StayingInDroves
Cue
@StayingInDroves
Variable Reward
@StayingInDroves
@StayingInDroves
Craft your narrative. It should: 1. Address a burning question 2. Appeal emotionally 3. Adhere to your values 4. Be easy to repeat 5. Appeal to one’s curiosity
How can we lead the natural, sustainable food movement in QSR?
-How can we eliminate distance as a barrier for personal connection?
@StayingInDroves
@StayingInDroves
-How can we keep alive peoples’ sense of childhood wonderment?
@StayingInDroves
@StayingInDroves
-How can we encourage our customers to stay thirsty in life?
@StayingInDroves
Craft your narrative. It should: 1. Address a burning question 2. Appeal emotionally 3. Adhere to your values 4. Be easy to repeat 5. Appeal to one’s curiosity
@StayingInDroves
@StayingInDroves
Ed King, Director of Strategy, Maxmedia [email protected] @StayingInDroves @maxmedia_atl !
This presentation will be available at: www.slideshare.net/maxmedia_atl !
