Spacetime marketingThe whens and wheres of customer experience

You need to reach customers where & when they need you.

The right message at the wrong time just isn't as effective as one delivered when your customers are most likely to act on it.

It’s about understanding how customers function in space - their 'wheres', and in time - their 'whens‘.

It then becomes easier to deliver them just the right message that encourages them to take beneficial action

63% of brands don’t use real time data in marketing; 31% can’t

measure customer behavior at all.

66% agree that technology creates new opportunities for brands to talk to customers, and

50% agree it is an essential element of new

market offerings.

33% of customers are willing to receive mobile communications in-store, and highly engaged customers are more receptive.

Effectively using customer behaviordata to shape real-

time marketing will go a long way to creating

highly engaged customers.

Brands need to start with the technology that nearly every customer has on them nearly every moment of the day.

Embrace the IOT and work on getting the customer data that makes reaching customers in the right place and time so much easier.

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