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Jazz Kao
Who is Spotify ?
Advisor Confident DJ GreedyMusic CuratorMusic MuseumMake your own
Playlist
PopularSocialSpecificTrendy
Why is Spotify on social ?
Behind the scenceCommunity ServicesConnect with Artists and FansFeedbackInvolvementMusic DataPersonifyShow their personalityStay relevantVisual artVideos (concerts)-Visual
Why does Spotify get out of it ?
AdvocacyAccuracyBroadened TasteExclusiveIncrease Paid Membership Informed UsersLoyaltyNew TrendsRelevance& Taste MakersUnique Position
What content can we create from the conversation about Spotify?
AmazingIdeas
Being a “real” friend of knowing music.Posting like a real person; a real person who doesn’t only share the information aobut music but also their life.
Telling people the stories which can attract people’s attention , not just ask people to check the playlist of artists.
Being a Dr. Music.
Spotify is like a music museum. It knowsmusic. Sharing the funny facts about music to people. Make people want to show off or share to their friends.
Being an agent who can lead people to see what happened behind scenes.Many artists use spotify to launch their music works. Spotify is like a cool person who knows a lot artists around the world.
If we have a friend as Spotify, we must want to ask Spotify what are the artists doing behind the scenes. Even, we ask Spotify to take us to meet the artists.
Being the bridge which connect the brand and the users
Social media is the easist place if users want to complain the brand. To reply and help the complainants to solve the problems is important. If the brand just ignore the complainants, it will make other uses feel really bad.
Do not just post same thing in different social medias.
Different social medias have different users. Their taste are differnt, either. Different social medias have different ways to catch users’ eyes.
We got good ideas to communicate with the people using socia media, however, we need to make it more specific for different social medias.
What Spotify did
Is the text too long?Is the logo visible?Have we chosen the right format for the post?Is the call to action in the right place?Is this interesting in any way, to anyone? For real?Are we asking too much of the person consuming the content?
Check it again.
What I did
What Spotify did
Is it to the point?Is the hashtag unique and memorable?Is the image attached high quality?Does the voice sound authentic? Will it resonate with the Twitter audience?
Check it again.
Listening is the most important thing of replying on twitter. To listen what did the people who tag Spotify say and find the interesting things to reply from their posting. Make people think the twitter account of Spotify is a real person.
For the people who are talking the #Throwback-Thursday, I am going to check what songs are in the playlist first, and find the funny song title to
reply them, also with the link to the song.
@Chey520 We are so proud of #You-FoundMe #ThrowbackThursday spoti.fy/1KF3mn
@doobs2131 You got it! #IKnowYou-WantMe spoti.fy/1GK28hm
What I did
What Spotify did
Is my image artsy and indie enough for the Instagram crowd?Have I included enough descrip-tive hashtags?Are my stories appealing to the young generation?
Check it again.
What I did
