A B CJakob

Travel agency

Anna

Hotel

Airline

Review platform

Government

Competitor

Request

Information

Suggestion

Money

BookingBooking

Money

Money

Information

FlightTrust

Accomodation

Policies

Pressure

A Personal context

B Direct relationships

C Indirect relationships

Jakob Travel agency Anna Hotel Airline Review platform Government

Competitor

Money

Flight

Booking

Information

Request

Accomodation

Trust

Suggestion

Policies

Pressure

Jakobs travel ecosystemSTAKEHOLDER MAP

Example journey map: Jakob's travel experiencePROJECT

15 February 2017EXPORT DATE

Powered by Smaply