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Very Long Tail
Don’t despair.
Even doing moderately
well in social media can
pay off for most businesses...
Fast, not different
In other words, mobile is a
normal marketplace.
The winners win big, and the
losers lose big.
All about data
Mostp
opular • Freemium
• Inters11als• Videoads• Bannerads
Leastp
opular
• Surveys• Real-worldrewards• Lockscreenads• Subscrip1ons• Paiddownload• Affiliate/e-commerce• No1fica1onads
• Textads• Offerwalls• Appwalls
Leasteffec/ve Mosteffec/ve
TCO Data
Averagesession
Timebetweensessions
Hoursperyear
Averageexpenseperannum
Perceivedexpense
TCO Data