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As presented at Business of Software 2014. By Joanna Wiebe, conversion copywriter and creator of Copy Hackers (www.copyhackers.com). Chances are extraordinarily good that your copy totally sucks. Sure, it might be clear and to the point. But could you pick it out of a lineup? Could your customers? In this copywriting presentation, see why it's not just important but business critical to use a little oomph - or personality - aka tone and voice - in your web and email copy.
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Say what yourcompetitors
won’t
Marshall Mcluhan
“Make it sing.”
Polish isn’t sticky
Jagged edges are sticky
Be visible39.6% open rate
45.5% open rate
54.0% open rate
Say what yourcompetitors
won’t
How to write non-suckycopy
Humanize
It’s 3am
How to writenon-suckycopy
