Storytelling

across borders

Presented by Dean Russell, EMEA Creative Strategy Director from LEWIS PR

with Steve Smith, Field Marketing Director - UK, Ireland, Nordics & Baltics from Schneider

Electric

#Brand2Global 2014, London

THE PICTURE

&THE THOUSAND

WORDS

Who is LEWIS? Storytellers and writers

We see the world differently

What would your brand’s movie be?

Who is telling your story?

Need for local knowledge

Does a fear of failure stop you succeeding?

9

STORYTELLING

CHALLENGES

Consistency of

message

Control

RespondingRapid

responseSharing

knowledge

Language

Growth

Want to learn more?

lws.co/brand2global